Yellow The Label

Yellow The Label is a distinctive fashion brand that stands out for its commitment to slow fashion and sustainability. Founded in early 2020 by MaryKatherine and Justin Black, the brand has established itself with a clear vision of producing clothing that not only looks good but also does good. With an office and warehouse based in Sarasota, Florida, Yellow The Label ensures that all orders are shipped directly from their location, handled with care by their dedicated team.

The brand's philosophy is deeply rooted in the visibility and vibrancy of the color yellow, which symbolizes sunshine, inspiration, and glory. This ethos is reflected in their product line, which is designed to bring a sense of brightness and positivity to the wearer's life. Yellow The Label prides itself on creating pieces that carry at least two of the following qualities: being made in a women-owned factory, using sustainable fabric, or being produced in an ethically certified factory. This approach highlights the brand's dedication to ethical practices and environmental responsibility.

In the first quarter of 2023, Yellow The Label reported that 57% of their products were made of sustainable or recycled fabric, showcasing their commitment to improving their environmental footprint. By the third quarter of the same year, they had increased this percentage to 86%, demonstrating significant progress in their sustainability efforts. The brand values transparency and is open about the journey towards better practices, acknowledging that there is always room for improvement in an industry that often lacks traceability.

Yellow The Label offers a diverse range of products, including athleisure, occasion wear, swimwear, and more. Their collections feature a variety of items such as hoodies, dresses, swim pieces, and accessories, all designed with the brand's signature aesthetic. The brand has become known for its novelty and quality, with each piece crafted to be a highlight in the customer's closet.

As a young business, Yellow The Label is continuously seeking ways to enhance its sustainability and ethical standards. They work closely with trusted partners around the world and hold all manufacturers to high standards of ethics, many of which are audited by SMETA standards. The founders, MaryKatherine and Justin Black, have infused their personal values into the brand, creating a label that resonates with consumers who are conscious about the impact of their fashion choices.

In summary, Yellow The Label is more than just a fashion brand; it's a movement towards a brighter, more sustainable future in the fashion industry. With each piece of clothing, the brand strives to spread a message of hope and positivity, while remaining committed to ethical production and environmental stewardship.