Wwake

WWAKE is a contemporary fine jewelry brand that has carved a unique niche in the industry with its distinctive approach to design and sustainability. The brand was founded with a vision to offer new perspectives on heirloom jewelry, characterized by minimal forms that are enriched with meaningful details. The founder's journey began with an exploration of art and tradition, leading to the launch of WWAKE's first fine jewelry collection in 2013, which has since become the hallmark of the brand.

The ethos of WWAKE is deeply rooted in the tradition of art breaking tradition, where each piece of jewelry is not just an adornment but a wearable form of art that challenges conventional boundaries. The brand's collections are known for their subtle yet impactful designs, often drawing inspiration from natural elements and organic forms. This is evident in their latest additions to the WWAKE Wisp family, which are described as wearable sculptures immortalized in solid gold, inspired by the slow and graceful movement of seed pods.

Craftsmanship and sustainability are at the core of WWAKE's values. Each piece is mindfully made in New York City, reflecting the brand's commitment to beauty from the earth. As a 100% women-run company, WWAKE is design-driven and sustainably minded, ensuring that its practices, from sourcing to design and business operations, align with its brand ethos. The brand aims to uplift the lives of everyone it touches, striving for long-term, sustainable change within the community.

WWAKE's commitment to sustainability extends beyond its jewelry. The brand actively works to ensure that its internal practices mirror its public commitments, focusing on recognizing and uplifting lives through responsible sourcing, design, and business practices. This dedication to creating a positive impact is what sets WWAKE apart in the fine jewelry space, making it a brand that not only offers exquisite pieces but also stands for values that resonate with a conscious consumer base.