Wuxly

Wuxly is a Canadian brand that has been redefining outerwear since its inception in 2015. The brand was born out of a need for warm winter coats that did not compromise on ethics or the environment. Founded by James Yurichuk, Wuxly began as a mission to create the perfect winter coat for his Brazilian-born wife, which led to the development of a line of parkas that are not only warm but also animal-free and made with recycled materials. The brand's commitment to ethical manufacturing in Canada is evident in every piece of outerwear it produces.

The name Wuxly itself is a testament to the brand's evolution and its commitment to progress. Originally named after the Woolly Mammoth, an animal that went extinct due to human impact, the brand adopted the name Wuxly as a play on the original, with an 'X' to signify their forward-thinking approach in design, materials, and manufacturing processes. The Woolly Mammoth tusk remains a part of their logo, serving as a reminder of the brand's impact on the earth and their dedication to striving for better.

Wuxly's product line includes a variety of outerwear options such as parkas, bombers, puffers, and rainwear, all designed with the harsh Canadian winters in mind. Their parkas are known to be some of the warmest on the market, insulated for temperatures as low as -30°C, and filled with their plant-based down alternative, Sorona. This innovative approach to insulation is just one example of how Wuxly is leading the way in sustainable outerwear.

In addition to their commitment to warmth and sustainability, Wuxly is also a Certified B-Corporation, which means they meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. The brand's dedication to giving back is evident through various initiatives, including their Trade Up Program, which encourages customers to trade in their old coats for a discount on a new Wuxly parka.

Wuxly's ethos of 'warmth with purpose' is more than just a tagline; it's a philosophy that permeates every aspect of their business, from the materials they choose to the way they manufacture their products. By choosing Wuxly, customers are not only getting a high-quality, warm coat, but they are also supporting a brand that is making a positive impact on the planet and its inhabitants.