Woolrich

Woolrich is an iconic American outdoor clothing brand with a rich history that dates back to 1830. Established in Pennsylvania, the brand has been synonymous with quality and durability, catering to those who see the outdoors not as a barrier but as an enabler of adventure and discovery. Woolrich is often referred to as "The Original Outdoor Clothing Company," having provided high-quality garments for outdoor enthusiasts for over 190 years. The brand's legacy includes crafting fine and warm wool, which has played a significant role during major historical moments, such as supplying socks, blankets, and coats to US soldiers.

The brand's three core values are deeply rooted in American heritage, purposeful design, and iconic brand elements. Woolrich's products reflect the American dream, encouraging wearers to pursue their goals regardless of the elements. The brand started with woolen garments to aid outdoorsmen in tough, cold conditions and continued to support workers in extreme environments like the Arctic. Woolrich's design ethos is pure, considered, and consistent, embodying a design sensibility of stylish durability. Their collections are marked by an understated aesthetic that allows for garments that endure across seasons, with a functional approach to product purpose that informs their use of materials and technological production techniques.

Woolrich has pioneered products that have become icons, such as the Buffalo Check, which is a powerful visual code for Americana and workwear. The Arctic Parka, designed in the 1970s for workers on the Alaskan pipeline, remains relevant today with its unmistakable silhouette and functional compartments. Over the years, Woolrich has evolved the Parka, incorporating technological fabrics and new eco and sustainable materials.

At its core, Woolrich celebrates the spirit and capability in all pursuits, empowering against elements both real and imagined. The brand stands for a bold, tactile, and elevated stylishness that withstands the test of time and conditions. It is a testament to the brand's commitment to empowering everyone in the elements, whether in natural or urban environments, and everything in between.