Wasted Paris

Wasted Paris is a contemporary fashion label that has carved a niche for itself in the urban streetwear scene. Established in 2012, the brand draws significant influence from skate culture and the iconic imagery of the 1990s. The founders, Xiang Fang Ye and Johann Liebel, have successfully merged their passion for fashion and skateboarding to create a brand that resonates with the youth and reflects the vibrancy of Parisian subcultures.

The brand's collections are known for their comfortable cuts, technical materials, and distinctive prints that often pay homage to band merch. This unique blend of style elements caters to both men and women who seek apparel that stands out in the urban landscape. Wasted Paris is not just about clothing; it's an expression of a lifestyle that embraces the rebellious spirit of the '90s and the freedom of skateboarding.

With a keen eye on the past yet a firm foot in the present, Wasted Paris incorporates nostalgic elements into its designs. The brand often references aesthetic films and music from the '90s, such as grunge, brit pop, shoegaze, and post-punk, infusing its collections with a sense of indie authenticity. For instance, the "In Bloom" collection is a tribute to Nirvana's song and features collaborations with photographers like Charles Peterson, who documented the emergence of the grunge movement in Seattle.

Accessories also play a pivotal role in Wasted Paris's offerings, allowing enthusiasts to extend their style beyond clothing. The brand's approach to design is not just about creating garments; it's about crafting a comprehensive aesthetic that can be worn, lived, and experienced. This philosophy has helped Wasted Paris command the attention of the Parisian skate scene and beyond, making it a name synonymous with contemporary street fashion and the subversive culture of the '90s.