Vitamin A: Elevating Sustainable Style

Vitamin A, a trailblazer in the world of swimwear and lifestyle apparel, has carved its niche as a brand that seamlessly marries fashion with a deep-rooted commitment to sustainability. Founded by Amahlia Stevens, the brand emerged from a visionary collaboration with environmentalist Yvon Chouinard, the founder of Patagonia. Drawing inspiration from Patagonia's innovative use of recycled materials, Amahlia embarked on a journey to revolutionize the swimwear space. The result? The birth of EcoLux™, the world's first premium swim fabric made from recycled nylon fibers.

A Beacon of Sustainability

At the heart of Vitamin A's ethos lies an unwavering commitment to sustainability that permeates every facet of the brand. The brand's sustainability journey extends beyond the choice of materials, embracing a holistic approach to reduce environmental impact at every stage. The company proudly embraces Oeko-Tex standards, ensuring that all materials, from the pioneering EcoLux™ to eco-conscious textiles like organic cotton, linen, recycled cotton, and {Tencel®}, meet the highest global safety standards. This conscientious selection of materials reflects Vitamin A's dedication to creating swimwear that not only looks good but also contributes positively to the planet.

The commitment to sustainability is woven into the fabric of Vitamin A's production process. Local manufacturing in California serves as a cornerstone, significantly reducing emissions associated with shipping and raw material transportation. The brand fosters close relationships with manufacturing teams, emphasizing the highest standards of workplace ethics and environmental responsibility. Whether working with vertically integrated facilities in California or partnering globally with fair trade artisans, Vitamin A maintains a steadfast dedication to ethical practices and fair wages.

Beyond Fashion: Community, Collaboration, and Celebration

The brand's commitment extends beyond the production line into the community and beyond. A proud member of 1% for the Planet, Vitamin A dedicates a portion of its proceeds to organizations like Oceana, which tirelessly works to protect and restore the world's oceans. The brand collaborates with photographers, influencers, and environmental advocates, celebrating individuality, intentional living, and the beauty of diverse perspectives.

The Journal, a platform by Vitamin A, provides a glimpse into the brand's ethos, collaborations, and community engagement. From behind-the-scenes looks at photo shoots with Brydie Mack to interviews with inspirational mothers on topics ranging from motherhood to sustainability, The Journal reflects Vitamin A's multifaceted approach to fashion and lifestyle. The brand's celebration of International Women's Day, beach cleanups with Surfrider, and a sustainable summer getaway capsule with Misha Nonoo further underscore Vitamin A's commitment to a fashion-forward, eco-conscious lifestyle.

In every swimwear piece, Vitamin A not only captures timeless elegance and sophistication but also embodies a commitment to a brighter, more sustainable future. As a brand, Vitamin A redefines sexy by intertwining the threads of style, sustainability, and community, inviting individuals to be part of a movement that values both the planet and the people who call it home.