Upwest

UpWest is a lifestyle brand that was founded in 2019 as a division of Express. It is a direct-to-consumer brand that is purpose-driven, offering a range of products that include apparel, sleep, wellness, and home goods. The brand is designed to cater to the needs of mindful men and women, aiming to bring comfort to their daily lives through a combination of content, commerce, and community. UpWest has made a name for itself by committing to quality materials and construction in every design they produce. Their products are known for their softness and breathability, with customers often praising the quality and fit of the garments.

The brand's ethos is centered around sustainability and ethical practices. UpWest's collection features loungewear and relaxed transitional layering pieces that are made entirely from recycled materials. By using recycled nylons, polyesters, and cottons, UpWest reduces waste in the apparel production process. They also utilize reused poly mailers for shipping and give back a portion of their profits to humanitarian causes. This commitment to sustainability is reflected in their mission statement, which emphasizes the importance of moving forward rather than striving for perfection. UpWest seeks to use more sustainable fabrics, give generously to those in need, and only work with brands they believe in for their non-apparel items.

The brand has gained a significant following, with over 50,000 Instagram followers, and has been recognized for its comfortable and conscience-driven approach to fashion. UpWest's product line includes bestsellers like utility denim shorts, all-day wide-leg denim trousers, and coastal cotton skirts, among others. They have curated a selection of ideas and stories to help customers find peace and calm, aligning with the brand's overall philosophy of comfort and mindfulness. UpWest's commitment to quality and sustainability, combined with their focus on comfort and ethical practices, makes them a standout brand in the apparel industry.