Universal Standard

Universal Standard is a fashion brand that was founded with a mission to change the way clothing is made and marketed, with a focus on inclusivity and quality. The brand was started by Polina Veksler and Alexandra Waldman, who were driven by the realization that the majority of women in the U.S. were not being served by the existing fashion industry. They noticed that if 67% of women wear a size 14 or above, their options in terms of style, quality, and respect were severely limited. This led them to question why and how they could participate in creating a change.

The founders wanted to create a shopping experience where style was the only filter, and size was not a barrier. They aimed to make it possible for a woman wearing size 40 to shop in the same way as someone who wears size 00. With this goal in mind, they launched Universal Standard, which has become known for its commitment to Fashion Freedom. This concept is about breaking down barriers and providing all women with equal access to fashion.

One of the brand's innovative approaches is the Fit Liberty program, which allows customers to shop without anxiety about sizes. If a customer's size changes within a year of purchase, Universal Standard will replace their clothes for free. This initiative reflects the brand's dedication to quality and fit, and their belief that modern essentials should be available to everyone, regardless of size.

Universal Standard began its journey with an eight-piece collection that sold out in six days. This initial success was a sign that they were onto something special. Since then, the brand has continued to innovate and push boundaries. They have been recognized as one of Fast Company’s Most Innovative Companies for Style and have expanded their size range to be one of the most inclusive in the world, offering sizes from 00 to 40.

The brand's philosophy is not just about selling clothes but about challenging societal norms and preconceived notions of fashion. They strive to be the most important brand in the world by providing fashion for all, and they continue to work towards bringing fashion for all women up to a Universal Standard. The brand's journey and its founders' commitment to inclusivity and quality have made it a unique and important player in the fashion industry.