Unif

UNIF, short for "Ur Not in Fashion," is a Los Angeles-based online clothing brand that was established in 2010 by designers Eric Espinoza and Christine Lai. The brand has carved out a niche for itself with its distinctive aesthetic that draws heavily from the punk and grunge scenes of the 90s, while also incorporating elements of Y2K and vintage styles. This blend of influences has resulted in a bold and unique fashion statement that resonates with a diverse audience.

The brand's product line is quite varied, with most of their items being manufactured in China, with the exception of hoodies and some tees which are made elsewhere. UNIF is a family-owned business, and they emphasize that their workers are fairly paid and that their products are ethically made. They take pride in not mass-producing their items, a practice often associated with fast fashion, which allows them to maintain a certain level of exclusivity and quality in their offerings. This approach also reflects in their pricing, with most items averaging around $65, though they do have a sale section for less popular items.

UNIF's commitment to not mass-producing also means that their products are not as widely available as those of some other brands, which can add to their appeal for customers looking for something more unique. They have been known to hold sample sales in Los Angeles, where they offer significant discounts on their products.

Despite its popularity and unique position in the market, UNIF has not been without controversy. They have faced criticism for certain designs that have been perceived as culturally insensitive or offensive. Additionally, there have been instances of social media backlash regarding alleged design theft and not crediting original creators. The brand carries sizes ranging from XS to XL, and there have been some issues raised regarding the sizing chart and customer service interactions.

Overall, UNIF stands out in the fashion industry for its distinctive style and commitment to ethical production practices. However, like many brands, it faces challenges in terms of public perception and the need to balance creativity with sensitivity to cultural and social issues.