Underprotection: Sustainable Fashion Redefined

Discover Underprotection, a trailblazing brand founded in Copenhagen in 2010 by the visionary couple Sunniva Uggerby and Stephan Rosenkilde, later joined by Jeanette Hansen. This dynamic trio embarked on a mission to unite fashion with an unwavering commitment to the planet. Underprotection is not just a brand; it's a promise to protect the environment and its people while encouraging creativity and self-expression through fashion.

Mission and Core Values

Underprotection's mission goes beyond fashion; it's a dedication to sustainability, recycling, and environmental care. These principles are not mere trends; they are the very essence of why Underprotection exists. The brand focuses on being sustainable in every possible way, taking proactive measures to make a positive and meaningful change socially, environmentally, and globally.

Certified B Corporation®: Balancing Purpose and Profit

Underprotection is proud to be a Certified B Corporation®, a testament to its ambition and extraordinary responsibility. The brand actively contributes to making the world a better place by considering the impact on workers, customers, suppliers, community, and the environment. The B Corp™ certification ensures a legal commitment to ethical practices, aligning purpose and profit.

Lifelong Repair Guarantee and Materials

Underprotection stands by the quality of its products, offering a lifelong repair guarantee. In the pursuit of sustainability, only materials classified or certified as sustainable find their way into Underprotection's designs. From [TENCEL™ lyocell] to recycled polyester, recycled nylon, recycled wool, banana fibers, and [organic cotton], every garment reflects a dedication to responsible sourcing.

Wash & Care: Consumer Responsibility

Underprotection advocates for consumer responsibility, emphasizing that the most sustainable action consumers can take is to consume wisely and care for their acquisitions properly. This aligns with the brand's holistic approach to sustainability, extending beyond the materials used in production.

Transparent Value Chain

Transparency is key at Underprotection. The brand designs and produces lingerie, loungewear, swimwear, and hosiery in materials such as TENCEL™ lyocell, recycled polyester, recycled nylon, recycled wool, banana fibers, and organic cotton. Most products are [vegan approved by PETA], ensuring ethical and cruelty-free practices. The packaging, paper, and polybags are either compostable, biodegradable, or recycled, reflecting a commitment to responsible packaging.

End-of-Life Program: Closing the Sustainability Loop

Underprotection's dedication to sustainability doesn't end with the purchase. The brand operates a comprehensive take-back program for its products. Whether upcycled, recycled, or downcycled, every item is given a second life, ensuring responsible disposal and contributing to a circular fashion economy.

Inclusivity and Comfort

Underprotection designs for all shapes and sizes, challenging the stereotypical look of sustainable lingerie. Every woman deserves to feel beautiful and unrestricted by societal expectations. The brand's soft lingerie, loungewear, swimwear, and hosiery aim to make women worldwide feel included, special, and loved. Being comfortable in Underprotection is not just a claim; it's a sustainable statement - almost as sustainable as being naked.

Experience the intersection of fashion and sustainability with Underprotection, where each garment tells a story of conscious choices, ethical responsibility, and a commitment to a better, more sustainable future. Subscribe to Underprotection's community, and embark on a journey of love, must-haves, special offers, and knowledge about sustainability. Join a movement that transcends trends and embraces a lifestyle rooted in purpose and positive impact.