TWIZZLERS

Introduction

TWIZZLERS has its roots in the 1845 establishment of the Young & Smylie Confectionary Company, where its original candy was created. The brand became a part of The Hershey Company in 1977, bringing a wide array of fruity and chewy confectionery to candy lovers. TWIZZLERS represents a legacy that intertwines innovative candy-making with nostalgic flavors, delivering fun and pleasure to consumers of all ages. The founders’ vision of crafting delightful treats has undoubtedly impacted how TWIZZLERS is perceived in the candy market today.

The philosophy behind TWIZZLERS centers on joy, creativity, and versatility. By offering candies that can be enjoyed straight from the pack or incorporated into playful recipes, TWIZZLERS encourages a shared experience among friends and family. The brand harnesses the spirit of fun, creating not just candies but memorable moments. With their unique twist on traditional candy, TWIZZLERS holds a special place in the hearts of consumers, as they evoke childhood memories while introducing new, exciting flavor profiles.

What makes TWIZZLERS special is its distinct texture and versatility in consumption. The chewy, playful shape of the TWIZZLERS twists allows for creative uses beyond just snacking; they can be used as sipping straws for beverages, enhancing the overall experience. Additionally, TWIZZLERS has made its mark in popular culture, with notable mentions and fun challenges, solidifying its status as a beloved candy brand. Whether it's the nostalgic cherry flavor or innovative product lines, TWIZZLERS captures the essence of sweet indulgence with a fun twist.

Signature Products

TWIZZLERS products showcase the brand's playful spirit and signature flavors, making them a delightful treat for candy enthusiasts.

• TWIZZLERS Twists : Chewy, fruity twists available in a variety of flavors, perfect for snacking or sipping.
• TWIZZLERS Bites : Bite-sized pieces of classic TWIZZLERS, offering fruity flavor in a convenient format.
• TWIZZLERS Ghosts : Special seasonal candy that features a ghoulish cherry flavor, ideal for Halloween festivities.
• TWIZZLERS Merry Berry Punch : A festive flavor combination that captures the essence of berry goodness in a chewy twist.

Materials and Ingredients Used by TWIZZLERS

• Carnauba Wax : This ingredient is a natural wax obtained from the leaves of the carnauba palm. It is often used in candies to give them a shiny appearance and to prevent them from sticking together, enhancing the overall presentation of TWIZZLERS Candy.
• Vegetable Oil : A common ingredient derived from various plants, vegetable oil is used in TWIZZLERS for its ability to provide moisture and improve texture. It helps to keep the candy soft and chewy.
• Corn : Corn is a versatile ingredient used in various forms, such as corn syrup. In TWIZZLERS, it likely contributes to sweetness and texture, allowing the candies to maintain their chewy consistency.
• Salt : Salt enhances flavor by balancing sweetness and bringing out the overall taste profile of the candies. It is a common ingredient in many confections, including TWIZZLERS.
• Sugar : The primary sweetener used in TWIZZLERS, sugar gives the candy its sweetness and contributes to the overall texture. It is fundamental in creating the enjoyable taste experience consumers expect.
• Licorice : Licorice is a key flavor component, especially in traditional variants of TWIZZLERS. It provides a distinct taste that appeals to licorice lovers, forming part of the brand's identity.
• Potato : Potato-based ingredients, such as potato starch, may be used in TWIZZLERS for their ability to enhance texture and provide structure to the candies, ensuring they maintain their shape.
• Wheat Flour : Wheat flour is used as a binding agent in many types of candies, including TWIZZLERS. It helps to provide stability and texture to the candy, contributing to the chewy experience.
• Glycerin : Glycerin is often used to retain moisture in food products. In TWIZZLERS, it helps to keep the candy soft and prevents it from drying out, ensuring a pleasing mouthfeel.
• Citric Acid : This ingredient adds a tart flavor to TWIZZLERS, enhancing the overall taste experience. It can also act as a preservative, helping to maintain product freshness.
• Wheat : Wheat, as an ingredient, is similar to wheat flour and contributes to the overall texture and structure of TWIZZLERS Candy, playing a role in its chewiness.
• Yellow 6 : Yellow 6 is a synthetic dye used to impart a vibrant yellow color to TWIZZLERS. This coloring enhances the visual appeal of the candy, making it more enticing to consumers.
• Palm Oil : Palm oil is used in TWIZZLERS for its ability to affect texture and mouthfeel. It also aids prevention of stickiness, ensuring a pleasant eating experience.

Things to Keep in Mind When Buying From TWIZZLERS

These issues are linked to the supply chain of the brand and need to be considered for a more sustainable approach.

Deforestation:

Carnauba wax and palm oil are significant contributors to deforestation. The production of carnauba wax, derived from Brazilian palm trees, often involves clearing tropical rainforests to make way for plantations. This habitat loss threatens countless species and causes substantial carbon emissions. Similarly, palm oil cultivation has led to large-scale deforestation in Southeast Asia, critically endangering species like orangutans and tigers while also contributing to climate change.

Biodiversity Loss:

The reliance on monoculture farming for ingredients like vegetable oil, corn, and palm oil decreases biodiversity. Large expanses of land dedicated to a single crop type limit habitat availability for various species, reducing ecosystem resilience. For example, the conversion of natural forests and grasslands to palm oil plantations has significantly reduced biodiversity in countries like Indonesia and Malaysia.

Labor Rights:

The production of carnauba wax and sugar often involves labor issues, including unsafe working conditions and unfair wages. In Brazil, workers on carnauba plantations have historically faced poor labor conditions. Similarly, the sugarcane industry in countries like India and Brazil has been criticized for relying on child labor and practices likened to modern slavery.

Water Use:

Ingredients such as salt, potatoes, and wheat impose heavy demands on water resources. Growing potatoes and wheat typically requires significant irrigation, potentially straining local water supplies. Additionally, salt extraction through evaporation can disrupt local water tables, affecting nearby ecosystems and communities dependent on these water resources.

Soil Degradation:

The cultivation of corn and wheat is associated with soil degradation, an environmental issue often exacerbated by monoculture and intensive farming practices. For example, the extensive use of fertilizers in corn farming can lead to nutrient runoff, causing soil degradation and water pollution in surrounding areas.

Synthetic Dye Production:

Yellow 6, a synthetic dye, involves chemical processes that can result in pollution if not managed properly. The production waste, including harmful by-products, can contaminate local waterways if emissions control measures are insufficient, posing potential health risks to nearby communities.

Pesticide Use:

Agricultural practices for growing corn, potatoes, and wheat often involve significant pesticide application, raising concerns about human health and environmental pollution. Pesticides can contaminate local waterways and affect non-target organisms, including beneficial insects like bees, crucial for pollination.

Understanding these issues is crucial in striving towards sustainability in ingredient selection and supply chain management. Addressing these concerns can lead to more environmentally friendly and socially responsible practices, ultimately benefiting the brand, consumers, and the planet.