Trenery

Trenery is an Australian lifestyle brand that epitomizes the essence of timeless style, which is lived rather than merely worn. The brand's philosophy is deeply rooted in principles of enduring design, craftsmanship, and creative expression. Each collection is a celebration of classic style, designed to be both beautiful and functional. The brand's journey began with a branding concept created by Master Typographer Andrew Woodhead, who drew inspiration from a global perspective while infusing it with an Australian spirit. This resulted in a brandmark and wordmark that symbolize Trenery's commitment to elevated design and storytelling.

The brand's offerings are considered true staples for any wardrobe, emphasizing the beauty found in simplicity. This is evident in their timeless cuts, textures, flattering colors, and thoughtful details. Trenery's approach is to understand and cater to their customers' lifestyles, focusing on effortless dressing. Their collections are significantly influenced by the relaxed Australian way of life, as well as the country's diverse landscape and climate. Each season, the designers at Trenery draw inspiration from their daily lives, travels, and the brand's own archives. They find novelty in the finer details, such as innovations in silk, unique types of cotton, or intriguing yarns.

Trenery's commitment to natural fibers is unwavering, with a particular focus on French linen, organically grown cotton, silk, merino wool, cashmere, and leather. These materials are sourced from renowned mills and tanneries around the world, combining traditional craftsmanship with high-quality fibers and fabrics. This results in fashion that is not only aesthetically pleasing but also practical for the modern wardrobe. Prints and textiles are a key feature of every Trenery collection, many of which are designed in-house by their textile designer. Inspiration for these designs comes from current trends, art, photography, and travel. Some prints are adapted from exclusive designs purchased from international print studios and vintage archives. The brand is constantly creating, developing, and sourcing new prints and textiles, experimenting with various techniques and processes to produce authentic and unique pieces.

Designed in Melbourne and inspired by global influences, Trenery offers everyday luxury with a contemporary perspective. The brand has a presence across Australia, New Zealand, and South Africa, with stores that invite customers to explore the latest collections for both women and men. Additionally, Trenery rewards its customers through a loyalty program that offers benefits and discounts, encouraging a long-term relationship with the brand.