Toast

Introduction

TOAST is a distinctive lifestyle brand that was founded in 1997 by a passionate pair, one of whom is a former fashion buyer with expertise in textiles and trends, while the other brings hands-on experience in the fabric design industry. The duo aimed to create a unique shopping experience by crafting garments and homeware that reflect their deep respect for natural materials, traditional techniques, and the beauty of simplicity. Their dedication to sustainability and craftsmanship has allowed TOAST to flourish, appealing to a diverse audience seeking both style and substance.

The philosophy of TOAST centers around creating timeless and versatile pieces that prioritize quality and sustainability. The brand embraces a slower, more conscious approach to fashion and home living, valuing the story behind each product and encouraging customers to invest in items that resonate with their own lifestyle. This thoughtful approach highlights the relationship between the maker and the wearer, promoting a deeper appreciation for the craft of clothing and home goods. The founders’ collective commitment to nature and authenticity has indeed shaped TOAST into a brand that stands out in a fast-paced consumer world.

What makes TOAST particularly special is its ability to blend contemporary aesthetics with traditional craftsmanship. The brand's designs often incorporate artisanal techniques, ensuring that each collection feels both unique and personal. TOAST harnesses the character of natural fibers and materials, which results in beautifully textured garments that age gracefully. By consistently offering limited-edition pieces and managing a careful selection of fabrics, TOAST offers products that exude exclusivity while fostering a connection between the consumer and the product.

Signature Products

TOAST's products are a thoughtful culmination of the brand's values and aesthetic, showcasing a blend of practicality, elegance, and sustainably sourced materials. Each item tells a story and encourages individuals to cultivate their own personal style.

• Linen Dress : A flowing, breathable dress made from pure linen, allowing for comfort and a touch of elegance.
• Wool Throws : Luxurious throws crafted from ethically sourced wool, perfect for adding warmth and texture to any home.
• Handwoven Baskets : Beautifully crafted baskets made by skilled artisans, ideal for storage or decorative use.
• Cotton T-Shirts : Soft and relaxed-fit t-shirts made from organic cotton, embodying a casual yet refined style.
• Leather Bags : Timeless bags that combine functionality with the finest leather craftsmanship, made to last through seasons.

Materials and Ingredients Used by TOAST

• Cashmere : Cashmere is a luxurious fiber obtained from the soft undercoat of cashmere goats. The brand uses cashmere to create soft and cozy garments that provide warmth without adding bulk, making it ideal for layering and comfortable wear.
• Cotton : Cotton is a natural fiber derived from the cotton plant, known for its breathability and comfort. TOAST utilizes cotton in a variety of clothing items for its versatility and softness, creating pieces that are suitable for everyday wear.
• Linen : Linen is a fabric made from the fibers of the flax plant, celebrated for its coolness and freshness in warm weather. The brand often employs linen in summer collections, as it offers excellent moisture-wicking properties and a relaxed aesthetic.
• Silk : Silk is a luxurious material produced by silkworms, known for its smooth texture and elegant drape. TOAST incorporates silk in its designs to add a touch of sophistication and to create flowing silhouettes that enhance the overall design.
• Viscose : Viscose is a semi-synthetic fiber made from wood pulp, known for its softness and flow. The brand uses viscose when creating garments that require a fluid drape, making it suitable for dresses and blouses that benefit from a flattering silhouette.
• Wool : Wool is a natural fiber obtained from sheep, valued for its thermal properties and resilience. TOAST utilizes wool in outerwear and knitwear to provide warmth and durability, perfect for transitional seasons and layering.

Things to Keep in Mind When Buying From TOAST

These issues are related to the supply chain of the brand and need to be taken into consideration:

Overgrazing:

Overgrazing by cashmere goats in Mongolia and Inner Mongolia causes severe land degradation, leading to desertification and loss of biodiversity. The expansion of cashmere farming has resulted in immense pressure on pasturelands, reducing their capacity to support wildlife and local herders' livestock.

High Water Usage:

The cultivation of cotton is notorious for its high water demand. For example, it takes approximately 20,000 liters of water to produce just one kilogram of cotton. This significant resource consumption leads to water scarcity in already dry regions, affecting both local communities and ecosystems.

Ethical Concerns:

Cashmere production raises ethical issues relating to animal welfare. The process of harvesting cashmere typically involves combing or shearing the fibers from goats, which can be stressful and painful if not done correctly. There is also an aspect of fair labor practices that need attention in this industry.

High Pesticide Usage:

Conventional cotton farming is heavily reliant on pesticides and synthetic fertilizers, which pose environmental risks by contaminating soil and water bodies. These chemicals can affect the health of farmworkers and have long-term effects on local ecosystems.

Methane Emissions:

The production of wool involves sheep, which are ruminant animals producing methane, a potent greenhouse gas. Sheep farming contributes to greenhouse gas emissions, influencing climate change. Sustainable practices can help minimize these emissions but are not universally adopted.

Deforestation:

Viscose and bamboo production often involve the clearing of forests to cultivate raw materials or extract cellulose, leading to loss of habitats and biodiversity. This process also reduces carbon sequestration capabilities of forested areas, contributing to climate change.

Chemical Processing:

Materials like viscose and Tencel involve chemical-heavy processes, which can lead to toxic waste if not managed properly. These processes can pollute local environments through the release of harmful substances into waterways and soil, affecting both people and wildlife.

Microplastics Release:

Recycled polyester, although derived from repurposing plastic bottles, can contribute to microplastic pollution. These tiny plastic particles detach during washing and eventually end up in water bodies, posing risks to marine life and entering the food chain.