The Style Witch

The Style Witch began as a Seattle-based hair salon in 2017, founded with a vision of creating an eco-friendly and health-conscious environment. Motivated by personal loss, the owner's journey was deeply influenced by the passing of her mother, Diane, from cancer, prompting a reflection on environmental factors that may contribute to such illnesses. This tragic experience fueled the salon's mission to honor Diane's legacy by promoting a fashion-forward ethos that prioritizes health, environmental sustainability, and animal welfare. Inspired by the concept of a mystical healer, The Style Witch evokes imagery of a secluded practitioner who offers transformative beauty rituals using their "magical potions" — natural hair and beauty products. The salon embodies a sanctuary-like atmosphere, providing clients with rejuvenation and beauty enhancements that align with their commitment to ethical and eco-conscious practices. By integrating these principles into their business model, The Style Witch not only aims to enhance their clients' beauty but also strives to raise awareness about making informed, health-conscious choices in beauty and personal care. Through their holistic approach to beauty and wellness, The Style Witch invites individuals to embrace a lifestyle that harmonizes with the well-being of both themselves and the planet.