About Thaely
Thaely is a brand that stands at the intersection of innovation, sustainability, and social responsibility. Founded by Ashay Bhave, Thaely's journey began with a vision to tackle the pressing issue of plastic waste. The brand's name, which translates to 'plastic bags' in Hindi, reflects its core mission to transform waste into wearable fashion. The inception of Thaely was sparked by Ashay's exposure to the challenges of plastic waste management, which he observed through his mother's work at a local facility. This experience led to the creation of ThaelyTex, a unique material crafted from recycled plastic bags, embodying the brand's commitment to environmental stewardship.
Thaely's ethos extends beyond environmental action to encompass ethical labor practices and community support. In India, where the waste management sector often lacks regulation, Thaely has set a precedent by offering fair wages and humane working conditions to its employees. The brand's approach to labor mirrors corporate standards, with a five-day work week and provisions for employee well-being, including education, meals, and breaks.
The products themselves are a testament to Thaely's values. Each pair of Thaely sneakers is a blend of eco-conscious design and vegan principles. The materials used are entirely recycled, with ten plastic bags and twelve plastic bottles giving life to the fabric and laces, while the soles are made from recycled rubber. The production process adheres to vegan standards, utilizing vegan glue and detergents, further solidifying the brand's dedication to cruelty-free practices.
Thaely's impact has been recognized with a PETA certification and accolades such as the Best Sneaker Award from PETA in 2021. The brand's influence is not confined to the realm of fashion; it is a movement that champions responsible manufacturing, environmental awareness, and the empowerment of marginalized communities. Through its innovative products and compassionate operations, Thaely is redefining the landscape of sustainable and ethical fashion, inspiring a wave of positive change across the industry.
