TENTREE

tentree: Pioneering Sustainability in Fashion

Introduction: Embarking on a mission to become the most environmentally progressive brand on the planet, tentree stands out as a trailblazer in sustainable fashion. From its inception, the company has woven environmental consciousness into the fabric of its identity. Aiming for a holistic impact, tentree not only plants trees for every item sold but also delves into the innovative realm of circularity. The brand's commitment goes beyond mere eco-friendly products; it extends to the entire lifecycle of its offerings, ensuring a positive contribution to the planet.

Sustainability Commitment: At the heart of tentree's ethos is an unwavering commitment to sustainability. The brand places great emphasis on the responsible sourcing of materials, with a focus on organic cotton, hemp, recycled polyester, and TENCEL™ lyocell. This Earth-First approach is a testament to tentree's dedication to reducing the ecological footprint of the apparel industry. By utilizing materials that cut back on waste water and emissions, tentree actively contributes to the preservation of the environment. Notably, 98% of their products are eco-friendly, showcasing a genuine effort to push the boundaries of sustainable practices.

Circularity and Environmental Impact: A standout feature of tentree's sustainability initiatives is the Circularity program. This innovative approach encourages customers to actively participate in recycling and reusing their clothing. Through initiatives like "Recycle & Rewear" and "Sell Your Pre-Loved tentree," the brand creates a circular economy, where used items are given new life rather than contributing to the growing textile waste crisis. The partnership with textile recycler SuperCircle and resale expert Treet exemplifies tentree's commitment to comprehensive solutions that extend beyond its direct operations. By addressing the alarming rate of textile waste and providing a platform for second-hand tentree items through "Shop The Reshop," the brand sets a high standard for environmentally conscious practices in the apparel industry.

In the realm of sustainability standards, tentree goes the extra mile by aligning with respected certifications such as GOTS and OEKO-TEX. These certifications not only ensure the use of organic and safe materials but also emphasize the brand's transparency and adherence to stringent environmental and social criteria. As a Certified B Corporation with one of the highest scores in its category, tentree has been recognized for its verified social and environmental performance, accountability, and transparency, including being awarded Best For the World in Community in 2021.

In essence, tentree's commitment to sustainability is not just a marketing strategy; it is a comprehensive and transparent effort to redefine the fashion industry's impact on the planet. The brand's dedication to planting trees, utilizing eco-friendly materials, fostering circularity, and upholding rigorous standards positions it as a beacon of change in the world of fashion, inspiring consumers to make informed and environmentally conscious choices.