Tanoshi

Tanoshi was founded in 2008 in Japan, inspired by a journey that revealed the rich and harmonious blend of tradition and modernity in Japanese cuisine. The brand quickly became fascinated with the distinctive flavors of Japan, and this fascination laid the foundation for Tanoshi’s mission to bring authentic Japanese culinary experiences to its consumers.

In 2021, Tanoshi expanded its horizons to explore Korean cuisine. By delving into Korea’s rich culinary heritage, Tanoshi introduces its customers to the vibrant and subtly spicy flavors of Korean food, embodying the essence of the "Land of the Morning Calm."

The journey continued in 2022, with Tanoshi turning its attention to India. The brand seeks to capture the essence of Indian cuisine's rich, colorful, and diverse flavors, offering products that reflect the culinary traditions of this vast and vibrant country.

Since 2023, Tanoshi has been dedicated to uncovering the unique aspects of Vietnamese cuisine. With a focus on freshness and aromatic flavors, Tanoshi’s offerings aim to transport consumers to the heart of Vietnam’s culinary landscape.

Tanoshi's commitment is to share the soul of Japanese, Korean, Indian, and Vietnamese cultures through authentic and emblematic products. The brand emphasizes the importance of tradition and authenticity while also embracing the creative and avant-garde elements of these cultures.

The Japanese culinary tradition is known for its meticulous quest for the finest ingredients and refined flavors, making it one of the healthiest cuisines in the world. Tanoshi aims to transmit this art of Japanese gastronomy, offering products that introduce consumers to the best of Japanese cuisine.

In Korea, Tanoshi highlights the country’s rich and complex flavors, with an emphasis on high-quality seasonings and a deep connection to the land. Korean meals are celebrated as moments of conviviality, centered around rice, soup, and a variety of shared side dishes.

Indian cuisine, with its vibrant and varied flavors, reflects deep cultural and spiritual significance. Tanoshi’s products showcase the balance of sweet, savory, spicy, and sour flavors, and the healing properties of Indian herbs and spices.

The Vietnamese culinary tradition is characterized by its freshness and aromatic complexity. Tanoshi’s offerings provide a glimpse into the rich and delicate flavors of Vietnamese cuisine, offering a truly immersive culinary experience.

Tanoshi adheres to a strict quality charter, ensuring product safety and compliance with French and European regulations. The brand supports sustainable palm oil production and establishes durable partnerships with certified suppliers to guarantee transparency and high standards.

The brand's dedication to authenticity involves regular visits to Asian production facilities, where Tanoshi collaborates closely with partners to ensure the highest quality and true representation of Japanese, Korean, Indian, and Vietnamese cuisines.

Now part of Bjorg et Compagnie, Tanoshi continues to uphold a commitment to quality and nutrition, offering products that are both authentic and accessible.