Sustain By Kat

Sustain by Kat is a brand that stands out in the fashion industry for its commitment to sustainability and ethical practices. Launched in 2016 in Los Angeles, the brand was founded by Kat Quigley, who, during her pregnancy, became acutely aware of the chemicals absorbed into our skin through clothing. This realization led her to investigate and eventually start her own line of clothing, with the goal of creating safe garments for her children, herself, and the planet.

The brand's mission is to contribute towards a slow fashion future, where the fashion industry not only has a low impact but actually benefits the environment. Sustain by Kat encourages consumers to buy less and buy better, offering timeless collections that steer clear of fast fashion trends. This approach aligns with the brand's ethos of not promoting mindless consumption.

Sustain by Kat's clothing is unique in that it is made with organic plants and dyed with plants, using 100% natural dyes. The brand focuses on strong, tried and tested natural dyes that have been used for thousands of years, resulting in long-lasting, beautiful colors. These dyes are derived from leaves, roots, and fruits, ensuring that the clothing is not only aesthetically pleasing but also environmentally friendly.

The use of organic materials like cotton, linen, and soon hemp, means that Sustain by Kat's products have a negative carbon footprint. The plants used in the fabrics and dyes remove toxins from the atmosphere as they grow, which offsets the carbon and pollutants released during the manufacturing process. Additionally, organic fibers like cotton require 90% less water than conventionally grown cotton, and the absence of synthetic fibers or dyes, which are petroleum-based, significantly reduces toxic runoff.

Sustain by Kat also employs zero waste principles in its production process. The wastewater from the dyeing process, being safe for the planet and people, can be reused to irrigate the plant dye crops. Every component of the clothing is organic, allowing for the garments to be composted at the end of their lifecycle, eliminating the need for landfill disposal.

In essence, Sustain by Kat is a brand that truly cares about the earth and your skin. It uses responsible materials, including GOTS certified organic cotton, and lower impact, plant-based dyes. The brand's dedication to creating climate beneficial clothing is a testament to its goal of making a true positive change for both health and the environment.