Superga

Introduction

Superga is an Italian footwear brand that was founded in 1911 by Walter Martiny in Turin, Italy. Originally designed to create a versatile and comfortable rubber-soled shoe, Superga quickly gained popularity for its classic and casual style. The brand became especially well-known during the 1920s when it introduced its iconic 2750 style, which was originally crafted for tennis players. Over the decades, Superga has maintained its commitment to quality craftsmanship and has evolved into a global fashion staple, embraced by celebrities and style enthusiasts alike.

The philosophy of Superga centers around the idea of practicality and timelessness. The brand focuses on designing footwear that seamlessly blends functionality with style, ensuring that each pair is comfortable enough for everyday wear while also making a fashion statement. Superga believes in inclusivity, offering a wide range of sizes and styles to cater to various tastes and lifestyles. This dedication to maintaining a connection to its Italian heritage and craftsmanship also sets the brand apart, as it continuously seeks to balance tradition with modernity.

What makes Superga truly special is its ability to transcend seasons and trends, with its versatile designs fitting into diverse wardrobes. The brand's commitment to sustainability, through the use of eco-friendly materials and ethical production practices, further enhances its appeal to modern consumers. Superga's shoes have become synonymous with casual chic, capturing the essence of effortless style that is both accessible and aspirational. With collaborations and limited-edition releases, Superga continues to innovate while staying true to its roots.

Signature Products

Superga products play a crucial role in defining the brand's identity, encapsulating its philosophy of timeless and practical style. Their shoes are well-known for offering comfort without compromising on design.

• 2750 Cotu Classics : The timeless canvas sneaker that embodies casual elegance and is available in a plethora of colors.
• Superga x The Row : A luxurious take on the classic sneaker featuring premium materials and minimalist design.
• Superga Platform Sneakers : Stylish elevated versions of the classic Superga, combining height with the brand's signature comfort.
• Superga Rain Boots : Functional yet chic, these boots are designed for wet weather while maintaining a stylish silhouette.
• Superga Wool Sneakers : A cozy alternative for colder seasons, offering warmth without sacrificing the brand's classic aesthetic.

Materials and Ingredients Used by Superga

• Cotton : Cotton is a natural fiber known for its softness and breathability. Superga uses cotton in its sneaker uppers to provide comfort and a lightweight feel, making their shoes suitable for everyday wear while maintaining a classic aesthetic.
• Rubber : Rubber is a durable, elastic material commonly used in footwear for its flexibility and grip. Superga incorporates rubber in the soles of their shoes to enhance performance and provide a non-slip surface, ensuring a reliable experience for users.
• Leather : Leather is a sturdy and versatile material that adds a touch of sophistication to footwear. Superga utilizes leather in select styles to offer a more refined look while ensuring durability and support over time.
• Natural Rubber : Natural rubber is derived from rubber tree sap and is recognized for its sustainability and resilience. Superga employs natural rubber in the soles of certain models to provide excellent traction and shock absorption, contributing to a comfortable walking experience.
• Sage : Sage may refer to a specific color or design theme rather than a material. Superga may use sage in their products to evoke a natural, earthy vibe, appealing to consumers who appreciate a subtle yet stylish aesthetic.
• Lace : Lace is a delicate fabric often used for decorative purposes. Superga incorporates lace, in some models, to add visually appealing details and enhance the overall design, contributing to a fashionable yet functional look.

Things to Keep in Mind When Buying From Superga

The issues described here are intricately linked to the supply chain of Superga and are important for consideration with an aim to implement more sustainable and ethical practices throughout the brand's operations.

Water Consumption:

The cultivation of cotton and the tanning of leather are processes that require large amounts of water, which puts pressure on local water resources. For example, cotton farming uses around 2,700 liters of water to produce enough cotton for a single t-shirt. Similarly, the leather industry, particularly in tanning, consumes vast quantities of water while also polluting water supplies due to the chemicals used.

Pesticide Use:

Cotton, which is one of the most pesticide-intensive crops, can have detrimental effects on both ecosystems and human health. The extensive use of pesticides in cotton farming leads to soil contamination and poses risks to the health of farmers and local communities. For instance, excessive pesticide use has contaminated soil in numerous cotton-producing countries, threatening biodiversity and local food security.

Deforestation and Biodiversity Loss:

Natural rubber production often involves deforestation, especially in Southeast Asia and West Africa, where rainforests are cleared to make way for rubber plantations. This contributes to habitat loss for many species, resulting in reduced biodiversity. Moreover, deforestation is a major driver of climate change, as forests act as carbon sinks.

Energy Consumption:

The processing and manufacturing phases of different materials require energy-intensive processes. Producing synthetic materials like polyester and lace from fossil fuels emits a significant amount of greenhouse gases. The extraction and transformation processes involved in creating petroleum-based products contribute heavily to environmental pollution and climate change.

Labor Rights Issues:

Natural rubber and leather industries often face labor rights issues, including low wages, poor working conditions, and child labor. Reports from places like West Africa's rubber plantations highlight the exploitation and unethical treatment of workers, raising significant social and ethical concerns.

Chemical and Pollutant Release:

The tanning process for leather introduces toxic chemicals into water systems, leading to pollution and health risks for nearby communities. Similarly, the production of synthetic materials like EVA involves the emission of volatile organic compounds (VOCs), which are harmful to both the environment and human health. The exposure to these chemicals during production poses significant risks to workers and surrounding ecosystems.

Microplastic Pollution:

Polyester and other synthetic fibers create microplastic pollution, which is a pressing environmental issue. These tiny plastic particles are shed during washing and eventually enter aquatic ecosystems, where they can be ingested by marine life, consequently entering the food chain. Microplastic pollution has widespread impacts on marine health and biodiversity.