Suk Workwear

SÜK Workwear is an Australian brand that has established itself as a unique player in the workwear industry. The brand was founded by Mimosa Schmidt, who, after spending her twenties working in various labor-intensive jobs such as building sites, farms, and on ships, recognized the need for workwear that not only functioned well but also celebrated the wearer's identity. The brand's ethos is built on the idea that all workers are worthy of being celebrated, regardless of the nature of their work.

The name SÜK itself is a tongue-in-cheek response to the derogatory Australian slang 'sook', which means a shy or timid person. It's a nod to the strength and resilience of workers, particularly women, who have often been underestimated in traditionally male-dominated fields. SÜK Workwear is designed to empower and provide confidence to its wearers, allowing them to express their femininity and individuality without compromising on functionality or comfort.

SÜK's product line includes a variety of work pants, overalls, and shirts that are designed by women, for all bodies. The garments are created with a focus on durability, classic design, and ethical production standards. The brand ensures that its clothing is not only practical for various types of work but also allows for a range of movements and tasks. The designs incorporate elements of sexuality, fluidity, integrity, and fierceness, challenging the norm of conventional workwear that tends to dismiss and disguise feminine expression.

The brand prides itself on being responsible and inclusive, with a commitment to producing workwear under the highest ethical standards. This commitment extends to the brand's production processes and the creation of a work environment that respects and values all workers. SÜK Workwear represents a new alternative in the workwear market, offering garments that are both hard-wearing and celebratory of the female form and other identities that have historically been overlooked in the workwear landscape. The brand invites its customers to be their most creative selves, providing them with the versatility to endure any task and the freedom to look good while doing it. SÜK Workwear stands as a testament to the power and potential of all workers, aiming to redefine the meaning of workwear for a more inclusive and diverse workforce.