About Subset
Subset: Pioneering Sustainable Fashion
Subset, originally known as Knickey, embarked on its journey in 2018, laying its foundation on the principles of redefining innerwear through sustainability and quality. With an evolution in 2023, Subset emerged as a brand committed to making a positive impact on the fashion industry. From its roots in New York, NY, the brand has garnered attention for its dedication to providing consumers with essential innerwear that goes beyond fashion, emphasizing comfort, conscious manufacturing, and environmental responsibility.
Sustainability at the Core: At the heart of Subset lies a profound commitment to sustainability. The brand prides itself on being an essential innerwear provider that doesn't compromise on ethics or the environment. Certified organic cotton takes center stage in Subset's materials, setting a new standard in the industry. By forgoing pesticides and toxic chemicals commonly found in clothing, Subset champions a natural fiber that is gentle on both the Earth and its wearers.
The sustainability commitment extends throughout the entire lifecycle of Subset's products. The brand has set industry-leading standards with certifications such as Global Organic Textile Standard (GOTS), Oeko-Tex, Fair Trade International, and Forest Stewardship Council. These certifications ensure that every step of the production process, from farm to factory, meets the highest environmental and ethical benchmarks. Subset's dedication to third-party verification is not just a pledge; it's a tangible demonstration of integrity in action.
Behind the Seams: Delving into the intricacies of Subset's supply chain provides a glimpse into the brand's meticulous approach. The journey begins in Ahmedabad, Gujarat, India, at an organic farm cultivating non-GMO, certified organic cotton. From there, the process unfolds seamlessly, passing through certified ginning and spinning facilities in Erode and Tirupur, Tamil Nadu, respectively. The yarn is transformed into fabric at an organic Fair Trade factory in Tirupur, where it undergoes meticulous dyeing and finishing with Oeko-Tex Certified materials.
The story doesn't end there; it extends to Subset's headquarters in Brooklyn, NY, where the fabric is cut and sewn into an array of essential innerwear. Orders are meticulously packaged and shipped in plastic-free packaging, embodying the brand's commitment to providing a seamless, sustainable experience for consumers. Moreover, the brand's visionary approach to recycling, especially through the partnership with SuperCircle, underscores its dedication to creating a truly circular supply chain.
In conclusion, Subset stands as a beacon of change in the fashion landscape. With a focus on sustainability, quality, and transparency, the brand not only sets new standards but actively contributes to reshaping the industry. Through its journey from seed to you, Subset invites consumers to be a part of a movement that values the planet, the people, and the undeniable comfort of quality innerwear.
