Staud

Staud is a Los Angeles-based lifestyle brand that was co-founded in 2015 by Sarah Staudinger and George Augusto. The brand is built upon the principle that fashion should not only empower women but also be accessible to them. At the core of Staud's philosophy is a commitment to design, which is evident in their collections that blend timeless classics with a touch of novelty. The brand caters to the modern woman who values both tradition and innovation in her wardrobe.

Each collection from Staud is a narrative in itself, meticulously crafted to speak to the aspirations of the modern woman's wardrobe. The brand emphasizes originality and joy, offering an experience of elevated discovery with each season. Staud's designs are known for their unique blend of the retro and the contemporary, creating pieces that are both quirky and timeless.

Staud has quickly become a favorite in the fashion world, particularly known for its cult handbags and retro-inspired ready-to-wear collections. The brand has filled a niche in the market by offering high-end aesthetics at an accessible price point, focusing on creating pieces that are not overly trend-driven but have a quality of timelessness. This approach allows for the creation of vintage-inspired pieces that can be worn season after season, transcending fleeting fashion trends.

The success of Staud's accessories, especially their handbags, has been remarkable. Pieces like the Moreau bucket bag have achieved 'It' status, carried by influencers and fashion enthusiasts around the world. The brand's ability to create statement pieces that are instantly recognizable yet reasonably priced has contributed to its popularity. Staud's bags are celebrated for their style versatility, allowing customers to create diverse outfits around them.

Influencers have played a significant role in Staud's success, with many amazing women reaching out to support the brand or responding positively when approached by Staud. This organic attraction to the brand's aesthetic has helped Staud maintain a sense of authenticity in its growth and presence in the fashion industry. Celebrities like Alexa Chung and Dakota Fanning, among others, have been spotted wearing Staud, further cementing the brand's status in the fashion landscape.

Overall, Staud represents the pursuit of style with substance, offering collections that resonate with the modern woman's desire for fashion that is both empowering and attainable. The brand continues to thrive by staying true to its roots, combining the laid-back essence of LA with a sophisticated design approach that appeals to a global audience.