Shoeby

Shoeby is a fashion retail chain that offers contemporary and trendy collections for women, men and kids at attractive prices. It was founded in 1982 by John and Mieke van Deursen, who started with a small denim shop in a garage. Since then, Shoeby has grown to be one of the largest and nicest fashion stores in the Netherlands, with more than 240 locations and an online platform. Shoeby designs and produces its own brands, such as Eksept and Cult Edition for women and men, and Jilly, Jill, Mitch and MTC for kids. These brands combine strong basics with rapidly changing new fashion items, creating a unique and recognizable identity for Shoeby. Shoeby operates in the middle market, making fashion accessible for everyone. Its stores are usually located in the heart of small towns or in the busy sub-centers of large cities, close by and easily accessible. The atmosphere and the branding of the stores are inviting and customers feel at home in the stores. The Shoeby team works with passion for fashion and style according to the latest trends. With rapidly changing collections and instore presentations, every visit to a Shoeby store is a new experience. One-on-one contact with customers is essential for Shoeby. Not only during a store visit, but anywhere. All regular customers of Shoeby have a personal Shoeby Savers Card and receive regular mail from Shoeby. This way, they are always up to date with the latest fashion trends, collections and attractive discounts. Shoeby also invests in sustainability and social responsibility, by using recycled materials, supporting local initiatives and collaborating with charities such as Save the Children. Shoeby's mission is to make people happy by helping them express their personality through fashion.