Selfawear

Selfawear is an Australian clothing brand that has positioned itself as more than just a fashion label. It is a movement that promotes kindness and positive transformation. The brand's philosophy is deeply rooted in the belief that our thoughts shape the world around us, and this is reflected in their products which are designed to resonate with the wearer's true self. The company takes pride in its operations based in Burleigh Heads, where they claim that the good vibes and sunshine of the Gold Coast infuse every order with positive energy. This is a testament to their commitment to not only sell clothing but also spread joy and positivity.

The founders of Selfawear, Jake Bass, Kai Judd, and Scott Endres, started the brand with a mission to make a difference in the realm of mental health. Their journey began after experiencing a sense of unfulfillment post-high school, which led them to explore personal development. The brand was born out of a desire to address the widespread malaise among young people and to spread awareness about mental health issues. With statistics from organizations like the World Health Organization and Beyond Blue highlighting the prevalence of mental health problems among the youth, Selfawear aims to be a beacon of hope and positivity.

Selfawear's products are designed in Australia and manufactured in WRAP certified factories in Bangladesh and China. The brand's clothing often features slogans that encourage kindness, mindfulness, and environmental awareness. These messages are not just decorative; they serve as conversation starters and reminders of the brand's core values. Customers have reported that wearing Selfawear's clothing has led to positive interactions and discussions about the messages on their apparel.

In essence, Selfawear is a brand that stands for positive change through fashion. It connects a community of changemakers and has garnered a following of over 200,000 happy customers. The brand's success is not just measured by sales, but by the impact it has on spreading an optimistic mindset and acts of kindness. It is a label with heart, and its founders continue to spread positivity and give back to the community through their thoughtful and inspiring apparel.