About Seek Collective
Seek Collective: Where Sustainability Meets Artistry
Seek Collective, a woman-owned fashion brand established in 2014, stands as a beacon of conscious craftsmanship, fostering connections between art, products, consumers, processes, and makers. The brand's commitment to sustainability and ethical practices is not merely a philosophy but a way of life, shaping every step of its journey.
Philosophy and Origin
The brand's very name, "Seek," encapsulates a powerful pursuit—searching in life for meaning, knowledge, beauty, and purpose. Paired with "Collective," it symbolizes the communal effort involved in crafting garments. From the initial stages of growing cotton to the final stitches, Seek Collective truly embodies a united, artisan-driven approach.
Slow Clothing Movement
Seek Collective proudly champions the slow clothing movement, a commitment reflected in its meticulous handmade processes. The brand's creations undergo months of thoughtful development before stitching begins, ensuring a level of artistry and attention to detail that transcends industry standards.
Sustainable Materials and Practices
At the core of Seek Collective's ethos is an unwavering dedication to sustainability, evident in every facet of its supply chain:
- Materials:
- Organic Cotton: The brand sources organic cotton, prioritizing ecological balance and minimizing environmental impact.
- Natural Dyes: Seek Collective partners with natural dyers, shunning harmful synthetic dyes for eco-friendly alternatives that celebrate the beauty of nature.
- Handloom Weaving: Embracing traditional techniques, the brand collaborates with handloom weavers, contributing to the preservation of age-old craftsmanship.
- Block Printing: Seek Collective values the artistry of hand block printers, incorporating their skills into the creation of unique and sustainable textiles.
- Practices:
- Small Batches: Production occurs slowly and in small batches, ensuring a focus on quality and minimizing waste.
- Transparency: The brand believes in the power of transparency and education, inviting customers to explore their sustainable processes firsthand.
- Fair Labor: Every individual in the supply chain matters. Seek Collective ensures fair wages, health care support, and empowerment for all artisans, promoting a harmonious working environment.
Giving Back
As part of its DNA, Seek Collective integrates giving back into its business model. For each item purchased, a tree is planted through a partnership with One Tree Planted. Additionally, the brand supports various organizations, including Give India, ACLU, NAACP, Planned Parenthood, and many more, contributing to social and environmental causes.
Founder and Team
Founded by Carol Miltimore, a seasoned designer with a background that includes working with renowned brands, Seek Collective represents her vision to authentically produce modern products while collaborating with traditional craft-based communities. The brand boasts a dedicated team, both in the United States and India, united by a shared belief in Seek's mission and a commitment to sustainable fashion.
Location and Global Collaboration
Designed in Berkeley, CA, Seek Collective's ethical manufacturing takes place in artisan communities throughout India. This global approach fosters collaboration with like-minded communities, reinforcing a sense of connection and shared values.
In summary, Seek Collective isn't just a brand; it's a movement. A movement towards sustainable fashion, conscious consumerism, and a collective effort to redefine the narrative of how clothing is made. With every stitch, Seek Collective weaves a story of artistry, sustainability, and a united commitment to a better, more ethical future.