SABEGN

SABEGN is an Ethiopian social enterprise that has established itself as a champion of local artisans and a purveyor of quality leather goods. Founded in 2008 by Elsa Hadera and her sister Eyerusalem, the brand operates from its workshop and storefront in Addis Ababa, where it employs around 30 leather workers. These skilled artisans craft a range of own-brand products, including shoes, purses, and bags, which are showcased alongside artworks and other items made by local creators.

The company's ethos is deeply rooted in providing decent work opportunities and supporting first-time sellers. This commitment extends to ensuring fair treatment, ethical working conditions, and wages that are significantly above the industry standard in Ethiopia. SABEGN's approach to business is influenced by the founders' family values, which emphasize creating jobs for those from vulnerable backgrounds.

In addition to its physical store, SABEGN has expanded its reach globally, with exports accounting for a substantial portion of its revenue. The brand's products are sold in the United States and Norway, and there are plans to explore the German market due to its efficient distribution networks. SABEGN also launched an online store, further broadening its customer base and accessibility.

SABEGN stands out not only for its commitment to social impact and ethical practices but also for its dedication to reviving and sustaining traditional craftsmanship. The brand encourages its suppliers to sell under their own names, fostering a sense of pride and ownership while also emphasizing the importance of quality and market understanding.

Through its business model, SABEGN exemplifies how a brand can balance money and mission, making a positive impact on the community while delivering products that resonate with consumers both locally and internationally.