Reserved

Introduction

RESERVED is a popular fashion brand founded in 1999 by Polish entrepreneurs, the Kulczyk family. The brand quickly gained recognition for its affordable yet stylish clothing that catered to a diverse audience. As a part of the LPP Group, RESERVED has expanded its reach across Europe and beyond, establishing a presence in many key markets. The founders aimed to create a brand that struck a balance between contemporary trends and affordability, making fashion accessible for everyone.

The philosophy of RESERVED revolves around the idea of "fashion for all." The brand places a strong emphasis on inclusivity and versatility, crafting collections that cater to a wide range of styles and preferences. This customer-centric approach is reflected in their commitment to continuously adapt and evolve with the changing fashion landscape. RESERVED's collections often blend modern aesthetics with classic designs, appealing to both young and mature audiences alike. Furthermore, they have been known to embrace sustainability initiatives, indicating a growing awareness of environmental impact and corporate responsibility.

What makes RESERVED special is its ability to deliver high-quality fashion at competitive prices without compromising on style. The brand's reliance on strong design principles and trend analysis allows it to anticipate consumer demands effectively. RESERVED also leverages social media and influencer collaborations, enhancing its brand visibility and engagement with customers. This strategic approach to marketing has helped RESERVED build a loyal customer base while continuing to innovate in the fast-paced world of fashion.

Signature Products

The products of RESERVED represent the brand's core values of style, accessibility, and versatility. Their collections include a variety of items that resonate with consumers looking for fashionable yet affordable alternatives.

• Bestselling Denim Collection : A range of jeans in various fits and styles, designed for comfort and trendiness.
• Seasonal Outerwear : Trendy jackets and coats that combine functionality with chic designs suitable for any occasion.
• Basic Essentials Line : Timeless wardrobe staples offered at low prices, making them perfect for everyday wear.
• Statement Dresses : Eye-catching dresses that cater to different events, showcasing vibrant prints and stylish silhouettes.
• Athleisure Wear : A selection of stylish activewear pieces that seamlessly blend comfort with fashion, ideal for both workouts and casual outings.

Materials and Ingredients Used by RESERVED

• Cotton : Cotton is a natural fiber derived from the cotton plant. It is widely used in clothing for its softness, breathability, and comfort, making it a popular choice for t-shirts, dresses, and casual wear in the RESERVED collection.
• Leather : Leather is a durable material made from the hides of animals. RESERVED often uses leather for jackets and accessories, due to its strength and timeless appeal, which adds a luxury touch to their fashion offerings.
• Linen : Linen is a lightweight and breathable fabric made from the flax plant. It is favored for summer clothing because of its ability to keep the wearer cool, and RESERVED utilizes it in their warm-weather collections, providing a relaxed and elegant look.
• Wool : Wool is a natural fiber obtained from sheep and other animals. It is known for its warmth and insulating properties. RESERVED incorporates wool in their knitwear and outerwear, ensuring comfort and style during colder months.
• Organic Cotton : Organic cotton is cultivated without the use of synthetic fertilizers or pesticides. This material is selected by RESERVED for their eco-friendly collections, appealing to consumers who prioritize sustainability while enjoying soft, comfortable clothing.
• Lyocell : Lyocell is a biodegradable fiber made from wood pulp, primarily sourced from eucalyptus trees. RESERVED uses lyocell in their garments for its smooth texture and moisture-wicking properties, offering a sustainable alternative to traditional fabrics.
• Polyester : Polyester is a synthetic fiber known for its durability and resistance to wrinkles and shrinking. RESERVED employs this material in various activewear and casual pieces, as it allows for versatile styling while being easy to care for.
• Recycled Polyester : Recycled polyester is made from post-consumer plastic waste, such as bottles. RESERVED incorporates this ingredient in their collections to help reduce environmental impact while providing the same benefits as traditional polyester, making it a responsible choice for fashion.
• Suede : Suede is a type of leather with a soft, napped finish. It is commonly used in footwear and jackets by RESERVED, offering a stylish alternative to traditional leather with a plush texture that can elevate any outfit.
• Viscose : Viscose is a semi-synthetic fiber derived from wood pulp. It is soft and drapes well, making it ideal for dresses and blouses. RESERVED employs viscose to create lightweight and flowing garments that are comfortable and fashionable.
• Bamboo : Bamboo is a sustainable and naturally derived fiber known for its softness and breathability. RESERVED uses bamboo in select clothing pieces, highlighting its eco-friendly properties while providing comfort and a unique texture in their collections.

Things to Keep in Mind When Buying From RESERVED

These issues are related to the supply chain of the brand and need to be taken into consideration when evaluating the environmental and social impact of material sourcing and usage.

High Water Usage:

Cotton requires extensive irrigation, particularly in water-scarce regions, contributing to depletion of local water resources. For example, the Aral Sea in Central Asia has been drastically reduced in size due to water diverted for cotton production. Linen and organic cotton, though somewhat better, still require substantial water input during different stages of production, which can exacerbate local water shortages and affect communities dependent on these water resources.

Pesticide Use:

Conventional cotton farming is notorious for its reliance on chemical pesticides and fertilizers, which can contaminate local water sources and soil. This leads to negative health impacts on surrounding communities and reduces biodiversity. Jute production can similarly rely on chemical pesticides, affecting ecosystems and health.

Animal Welfare Concerns:

The leather and wool industries have faced scrutiny over animal welfare practices. There are often reports of poor living conditions and inhumane treatment in farms and processing facilities, as highlighted by various animal rights organizations. Suede also shares these concerns due to its animal origin.

Chemical Processing:

Materials like leather, lyocell, and viscose undergo chemical treatments to achieve their final form, often involving hazardous substances that can leach into waterways. For example, chromium-based chemicals in leather tanning can have significant health and environmental ramifications if not properly managed.

Greenhouse Gas Emissions:

Materials such as leather and nylon are tied to high greenhouse gas emissions. Leather production contributes to these emissions due to methane released by cattle and energy-intensive processing. Nylon production emits nitrous oxide, a potent greenhouse gas, contributing to climate change.

Deforestation:

Viscose and bamboo can be linked to deforestation, as forests may be cleared for plantations growing necessary raw materials. This leads to loss of biodiversity and critical carbon sinks, worsening climate change impacts. Modal production sometimes shares this issue due to its reliance on wood as a raw material.

Microfiber Pollution:

Polyester, recycled polyester, and acrylic are materials where microfiber pollution is a chief concern. During washing, these materials release tiny plastic fibers into waterways, which then accumulate in oceans and can be ingested by marine life, disrupting ecosystems.

Energy Consumption:

Materials like polyester, nylon, and aluminum have high energy requirements for production, often derived from fossil fuels, contributing to their carbon footprint. This energy consumption heightens environmental impact due to its contribution to greenhouse gas emissions.

Non-renewable Resources:

Synthetic materials such as polyester, nylon, acrylic, and spandex rely on petrochemicals derived from non-renewable resources. This dependency means that their production depletes finite resources and is susceptible to the volatility of oil markets, which can have broader economic and environmental impacts.

Understanding these issues is crucial for brands like RESERVED to create sustainable strategies that address and mitigate environmental and social impacts within their supply chains.