About REPLAY

Replay is a brand that specializes in jeans and offers a range of clothing and accessories for men and women. It was founded in 1981 in Italy by Claudio Buziol, who wanted to create a denim line that combined innovation, quality, and style. Replay is known for its authentic and original designs, inspired by the military, urban, and vintage influences. Replay also invests in research and development, using advanced technologies and fabrics to create products that are comfortable, durable, and fashionable. Some of its iconic products include the Hyperflex jeans, which are stretchy and resistant; the Rose Label line, which is feminine and sophisticated; and the collaborations with celebrities such as Neymar Jr., Izabel Goulart, and Usain Bolt. Replay has a global presence, with more than 200 stores and 5,000 points of sale in over 50 countries. Replay’s mission is to offer customers a unique and distinctive style, with a focus on sustainability and social responsibility. Replay is more than just a brand, it is a lifestyle.

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