Rei

Recreational Equipment, Inc., commonly known as REI, is an American retail and outdoor recreation services corporation. It is organized as a consumers' co-operative, selling outdoor recreation gear, sporting goods, and clothing via brick-and-mortar stores, an online store, and catalog sales. The brand has a rich history that dates back to 1938 when it was founded by a group of 23 climbing enthusiasts in Seattle, Washington. They were united by their love for the outdoors and a need for quality and affordable gear for their adventures. This led to the creation of a co-op that has since grown into a nationwide establishment with millions of members.

REI stands out in the retail market for its unique business model as a co-op, where it is owned by its members rather than shareholders. This structure allows REI to focus on creating long-term value for its members and investing in the outdoors and the communities it serves. The company is known for its commitment to stewardship and sustainability, often reflected in its business practices and the products it offers. For instance, REI has been closing its stores on Black Friday since 2015, encouraging employees and members to spend the day outdoors instead of shopping, through an initiative called #OptOutside.

The company's product range includes gear and apparel for camping, cycling, fitness, hiking, snow sports, and travel among other outdoor activities. REI also offers services such as outdoor-oriented vacations and courses, demonstrating its commitment to not just outfitting customers for their adventures but also facilitating and educating them on outdoor experiences. Over the years, REI has built a reputation for providing quality products and expert advice, which has contributed to its success and popularity among outdoor enthusiasts.

Today, REI operates numerous stores across the United States and continues to expand its reach and influence in the outdoor retail market. Its focus on community, sustainability, and love for the outdoors remains central to its operations and corporate identity. The brand has cultivated a loyal customer base that values the experience and ethos that REI represents, making it more than just a store but a hub for those passionate about life outside.