Recolution

Recolution is a brand that has made a name for itself in the sustainable fashion industry. Founded in 2010 by friends Jan and Robert, the brand was born out of a desire to create high-quality, long-lasting, and sustainable clothing that stood apart from mainstream fashion. The name Recolution is a blend of 'revolution' and 'eco,' signifying the founders' mission to initiate a green revolution in the fashion world. At a time when the harmful effects of the fashion industry on the environment were not widely discussed, Recolution emerged with a sustainable sweater collection in Hamburg, marking the beginning of a new era in sustainable urban fashion.

The brand's commitment to eco-friendliness is evident in its choice of materials and production processes. Recolution uses GOTS-certified organic cotton, which is free from the harmful chemicals typically associated with conventional cotton production. This choice not only makes for a more environmentally friendly product but also supports healthier ecosystems and farming communities. In addition to organic cotton, the brand utilizes TENCEL fibers from Lenzing, known for their comfort and eco-friendly production process, as well as LENZING ECOVERO fibers, which offer a sustainable alternative to traditional viscose. Recolution also incorporates recycled cotton into its streetwear collections, further contributing to environmental protection and reduced water consumption.

The brand's dedication to sustainability extends to its wool sourcing, which comes from organic farms that prioritize animal welfare and ethical practices. These farms avoid the use of genetic engineering or harmful chemicals, and the wool's GOTS certification ensures that strict social and ecological criteria are met throughout the production chain. Recolution is also actively working to increase the use of reused raw materials in their future collections, adhering to the criteria set by the Global Recycled Standard.

Recolution's approach to manufacturing reflects its global perspective, with around 60% of its products made in China, 25% in Taiwan, and the remaining 15% in the UK, Italy, France, and Germany. The brand's products are assessed for safety against regulations in major markets around the world, and all factories comply with Good Manufacturing Practices, a legal requirement that ensures product quality and safety.

In terms of ethical practices, Recolution has a 'good' rating for its environmental efforts and a 'great' rating for how it treats animals. While the brand's rating for worker treatment is 'it's a start,' indicating that there is room for improvement, Recolution does have rules in place for worker treatment and makes efforts to ensure fair production by checking where their materials come from and visiting the producers.

Recolution's journey is a testament to the power of friendship and shared values. The brand's founders have built a company that reflects their commitment to positive change, from the sourcing of cotton to the design and production of their clothing, and even in their choice of electricity providers, logistics, packaging, and banking. With Planet Revolution, the brand offers an affordable choice for customers who want clean formulas and conscious packaging, using it as a testbed to fast-track new findings and apply these learnings throughout the business. This approach has already led to significant changes in Recolution's other brands, showcasing the brand's ongoing commitment to progress and sustainability in the fashion industry.