Rag & Bone

Rag & Bone is an American fashion label that has made a significant impact on the industry with its unique blend of British heritage and modern, edgy New York aesthetic. Founded in 2002 by Nathan Bogle and Marcus Wainwright, the brand quickly established itself as a purveyor of high-quality, wearable clothing. The founders' British roots are evident in the brand's name, which is derived from the British term "rag and bone man," referring to individuals who collected and sold unwanted household items. This name reflects the brand's philosophy of creating beautiful, enduring pieces from materials that might otherwise be discarded.

The journey of Rag & Bone began with the founders' ambition to create the perfect pair of men's jeans, a quest that took them to Kentucky and an 18-month collaboration with a factory to perfect their product. This dedication to craftsmanship and quality became the cornerstone of the brand's philosophy. Over the years, Rag & Bone has expanded its offerings to include women's ready-to-wear, jeans under the rag & bone/JEAN label, footwear, and accessories. The brand's foray into footwear was marked by the introduction of the Newbury boot, created with the assistance of footwear designer Tull Price.

Rag & Bone's approach to design is characterized by a commitment to expert craftsmanship and attention to detail. The brand's collections are known for their classic tailoring combined with an understated New York vibe, making them both innovative and innately wearable. The brand has garnered a global presence, being sold in over 700 shops worldwide and through its own retail stores.

In terms of marketing, Rag & Bone has employed creative strategies to promote its collections. For instance, the SS15 menswear collection was showcased not through a traditional fashion show but through a portrait photo series featuring friends of the brand. This approach highlighted the brand's connection to culture and community. The brand has also ventured into the world of fragrance, launching a line of eight unisex Eau de Parfums with scents like Oddity, Amber, and Cypress, further diversifying its product range.

The leadership of Rag & Bone has seen changes over the years, with Jennie McCormick and Kyle Sweeney taking over design oversight after Marcus Wainwright stepped down as chief brand officer. The brand's trajectory has been marked by a consistent focus on quality and an innovative retail footprint, including concept stores like the General Store in New York.

In 2024, Rag & Bone entered a new chapter with the acquisition by Guess?, Inc. and WHP Global. This move is set to further the brand's growth and presence in the fashion industry. Rag & Bone remains a brand synonymous with quality, craftsmanship, and an effortless urban style that resonates with consumers around the globe.