QWSTION

QWSTION: Crafting Sustainable Elegance and Functionality

Founded in 2008 in the vibrant city of Zurich, QWSTION stands as a testament to the fusion of elegance and functionality in the realm of backpack design. A brainchild of five visionary individuals—Sebastian Kruit, Christian Kaegi, Fabrice Aeberhard, Matthias Graf, and Hannes Schoenegger—this Swiss brand embarked on a journey to revolutionize the way bags are conceived, challenging norms and weaving innovation into every stitch.

Commitment to Sustainability: Pioneering the Bananatex® Revolution

At the heart of QWSTION beats an unwavering commitment to sustainability. The brand's audacious approach to crafting bags extends beyond mere aesthetics—it's a philosophy deeply rooted in ethical manufacturing and environmental responsibility. QWSTION's dedication to transforming the industry is evident in its development of Bananatex, a groundbreaking shell fabric made from regeneratively grown banana plants. This innovative material, Cradle to Cradle Certified and 100% biodegradable, serves as a beacon for a new era in eco-conscious design, challenging traditional textile production methods with a resounding focus on circularity.

A Symphony of Craftsmanship: From Zurich to the World

QWSTION's creative nucleus resides in its Zurich studio, where design and development unfold in a symphony of craftsmanship. Prototyping in-house serves as the crucible for new ideas, allowing the team to refine products with an unwavering commitment to quality. This meticulous process, coupled with the brand's emphasis on continuous development and improvement, ensures that each bag is not just an accessory but a testament to Swiss modernist design heritage. The journey from conceptualization to creation is a collaborative effort, harmonizing the expertise of the five founders with the skills of the craftsmen and women who bring these sustainable masterpieces to life.

In an industry where fast fashion often overshadows ethical considerations, QWSTION emerges as a torchbearer for change. Through its embrace of innovative materials, ethical manufacturing practices, and a relentless pursuit of sustainability, QWSTION invites us to question not just the design of bags but the very fabric of the fashion industry. With Bananatex leading the way, this Swiss brand pioneers a path toward a more sustainable, responsible, and stylish future—one that challenges conventions and embraces the harmonious blend of design, functionality, and environmental consciousness.