PUR

PÜR: Beauty, Pure & Simple

Since its inception in 2002, PÜR has been a pioneer in the clean beauty industry, with a mission to deliver multitasking beauty solutions that align with the lifestyles of its users. The brand's philosophy is encapsulated in its tagline: Beauty, PÜR & Simple.

Innovative Beginnings

It all began with the 4-in-1 Pressed Mineral Makeup, an award-winning product that revolutionized the beauty market. This foundation not only provides a flawless complexion in 60 seconds but also promises better-looking skin in 60 days, thanks to its mineral-based formula and SPF 15 protection.

Commitment to Clean Beauty

PÜR is committed to clean beauty for all. The brand offers a wide range of products suitable for all ages, races, skin tones, and types. Each product is designed to enhance the skin's appearance, backed by clinically proven technology and PÜR's proprietary Ceretin Complex—a blend of Retinol, Lactic Acid, Shea Butter, and Ceramides.

Multitasking Formulas

As a leader in the clean beauty category, PÜR's products often serve multiple purposes, simplifying beauty routines and ensuring that makeup bags are streamlined. The brand's commitment to multifunctionality is evident in its skincare-infused makeup that not only beautifies but also nourishes the skin.

Exclusion of Harmful Ingredients

PÜR takes pride in what its products don't contain. The brand's formulations are free from parabens, gluten, talc, petrolatum, mineral oil, and SLS. By focusing on the ingredients left out as much as those included, PÜR ensures its products are good for the skin and the environment.

A Part of a Beautiful Family

As a subsidiary of Astral Health & Beauty, PÜR shares its parent company's belief in innovative, skincare-infused products. This synergy allows PÜR to create makeup and skincare solutions that not only cover imperfections but also improve the overall health of the skin.