Primatronic

Primatronic is a company that specializes in importing goods from abroad on behalf of third parties. It was founded by Mr. Henry Lawy in 1957 in Lebanon, and then moved to Italy in 1967. It started as a company of import-export of household items, toys, and electronics. Since then, it has undergone several changes until 1994, when it became Primatronic S.p.a. and acquired their current structure: a company that collaborates with various agencies and external structures and that counts among their customers some of the largest chains of the Italian large-scale retail trade and specialized shops. The company takes care of all the phases of importing goods from abroad: the research and identification of the product, the approval and certification, the creation of customized packaging according to the customer’s request, and the transport of the goods themselves, with the utmost respect for all the regulations set at national and European level. Primatronic also offers a wide range of brands and products for different sectors, such as home appliances, tools, toys, personal care, audio-video, lighting, and more. Some of their brands are Bravo&Facile, Cikyto Design, Free Freejay, Helice Tools, H.G.L. & Sons, Kalamark, James Kennedy, Powertek, Prima Toys, Pretty PT, Primer Tools, Rainbow Collection, Sunny Sky, Verk, Vitamin Collection, and others. Primatronic’s mission is to provide quality products at competitive prices, with a constant attention to customer satisfaction and market trends.