Parachute Home: Elevating Comfort, Embracing Sustainability

Parachute Home, founded in 2014 by Ariel Kaye, stands as a beacon of excellence in the realm of home essentials, redefining comfort with a profound commitment to sustainability. A journey initiated by the pursuit of premium, accessible bedding has blossomed into a brand that not only prioritizes luxury but also champions responsible practices, making every purchase a choice for a happier home and planet.

Craftsmanship and Quality First

Parachute's devotion to quality begins with its meticulous craftsmanship, enlisting the expertise of world-renowned Portuguese craftspeople and a fourth-generation American mattress maker. These skilled artisans employ only the finest materials to weave the fabric of Parachute's offerings, ensuring a standard of excellence that transcends expectations.

Thoughtful Design: Where Details Make the Difference

At the heart of Parachute's offerings lies a commitment to thoughtful design, embracing a clean, modern aesthetic with versatility as the ultimate goal. The brand's approach to design ensures that every piece, from bedding to towels, aligns seamlessly with the preferences of a design-conscious and discerning consumer.

Sustainability as a Guiding Principle

Parachute Home proudly treads the path of sustainability, intertwining responsible practices into every aspect of its operations:

Climate + Earth

• Climate Neutral Certified: Parachute is an active participant in the Climate Neutral movement, measuring and offsetting its Scopes 1, 2, and 3 emissions, embracing verified carbon credits, and setting annual reduction targets. The brand is aligned with the Paris Agreement's Science-Aligned Target, fortifying its commitment to combatting climate change.

• Circular Programs: Pioneering circularity, Parachute launched its first circular program in 2022, introducing the Recycled Down Pillow crafted from sanitized down sourced from returned Parachute pillows.

Responsible Materials

• GOTS Certified Products: With the spring 2022 Organic Collection, Parachute introduces GOTS-certified [organic cotton], the gold standard for organic cotton certification. This certification ensures adherence to stringent ecological and social criteria throughout the supply chain.

• OEKO-TEXⓇ STANDARD 100 Certified Products: Core products undergo rigorous testing, ensuring freedom from harmful substances, contributing to a healthier home and planet.

• Responsible Down Standard Materials: Parachute commits to sourcing down materials from RDS-certified suppliers, ensuring humane treatment of ducks and geese and upholding animal welfare standards.

• Global Recycled Standard Certified Products: The brand takes a leap towards sustainability by committing to replace all allergy-friendly down alternatives with responsible recycled polyester alternatives.

Diversity, Equity + Inclusion

Parachute stands as a proponent of diversity, equity, and inclusion, taking concrete actions towards anti-racism and fostering a more inclusive environment:

• Home for Dreams: The Home for Dreams initiative, launched in 2020, supports Black-owned, product-centric businesses through mentorship, grants, and brand amplification.

• Representation: Parachute actively prioritizes BIPOC representation in its influencers, ambassadors, and models, both internally and externally.

Ethical Manufacturing

• Fair Trade Certified™ Products: Parachute's commitment to ethical manufacturing is evident in its Fair Trade Certified rugs, ensuring safe working conditions, environmental protection, and sustainable livelihoods.

Our Carbon Offset Projects: A Commitment to the Planet

Parachute actively participates in impactful carbon offset projects, including REDD+ Forest Protection in Brazil and Peru, Fulton County Mud Road Landfill Gas Capture, and Grassroots Carbon Regenerative Grazing.

Our Goals: A Vision for a Sustainable Future

Parachute has set ambitious yet attainable goals for 2022-2024:

• Climate + Earth: Continuous encouragement of conscious consumption, improvement of packaging sustainability, and short/long-term carbon emission reduction.

• Responsible Materials: A commitment to 100% sustainably sourced cotton and over 50% FSC certified wood by 2023, and the replacement of all virgin polyester with recycled polyester by 2024.

• Ethical Manufacturing: Expanding Fair Trade Certified products to include a minimum of three product categories by 2023.

• Diversity, Equity, and Inclusion: Ongoing efforts to maintain diverse leadership, launch Employee Resource Groups, and prioritize equity through various initiatives.

In essence, Parachute Home transcends the boundaries of comfort, weaving sustainability into the very fabric of its existence. Every product tells a tale of craftsmanship, quality, and a commitment to a brighter, more sustainable future for our homes and our planet.