Pala Eyewear

Pala Eyewear is an ethical and sustainable eyewear brand that was founded by John Pritchard in 2016. The brand's mission is to create stylish and high-quality sunglasses that also have a positive impact on people and the planet.

Pala Eyewear does this by supporting eye-care projects in Africa, where millions of people suffer from poor vision and lack of access to eye-care services. For every pair of sunglasses sold, Pala Eyewear gives back to these projects through its charity partner, Vision Action. The brand also aims to support long-term change by providing grants to vision centres, dispensaries and training programmes across the continent.

Pala Eyewear also cares about the environment and minimises its ecological footprint by using eco-friendly materials and practices. The brand uses bio-acetate, a biodegradable material made from cotton and wood pulp, to make its frames. The lenses are also made from recycled materials and are polarised to reduce glare and eye strain. The sunglasses come with a case made from recycled plastic waste, collected by local communities in Ghana. The case also features a traditional African print, reflecting the brand's cultural connection and appreciation. The soft bag that protects the sunglasses is made from recycled PET bottles, and the packaging is fully recyclable. Pala Eyewear is also vegan and cruelty-free, and does not use any animal products or testing in its production.

Pala Eyewear is a brand that stands out for its design, quality and impact. The brand produces small, limited batches of frames, using the best Italian craftsmanship and techniques. The frames are designed in the UK, and made in Italy by the Marchese family, who have been making eyewear for generations. The frames are durable, comfortable and stylish, and come in a variety of shapes, colours and sizes. Pala Eyewear also offers prescription and blue light glasses, for those who need extra protection or correction for their eyes.

Pala Eyewear is a brand that invites you to see the world better, not only by improving your vision, but also by making a difference in the lives of others and the health of the planet. By choosing Pala Eyewear, you are supporting a brand that is ethical, sustainable and impactful. You are also joining a community of like-minded people who share the same values and vision for a better future. Pala Eyewear is more than just a pair of sunglasses, it is a platform for global good.