OYSHO

Introduction

OYSHO is an international brand that specializes in women's lingerie, loungewear, and activewear. It was founded in 2001 as a part of the Inditex Group, which is also home to other well-known brands like Zara and Massimo Dutti. The founders aimed to create a line that blends comfort, style, and femininity, making it a go-to choice for women who want fashionable yet practical clothing. Over the years, OYSHO has expanded its global reach, appealing to diverse markets while maintaining its core identity rooted in quality and contemporary design.

The philosophy of OYSHO revolves around empowering women through a blend of elegance and practicality. The brand emphasizes the importance of self-expression and comfort, celebrating the individuality of its customers. This is reflected in their diverse product range, which caters to various lifestyles and occasions. The brand's commitment to sustainability and ethical practices also stands out, indicating a growing awareness of responsible fashion, which resonates with modern consumers seeking to make more conscious choices.

What makes OYSHO special is its ability to combine the latest fashion trends with an emphasis on softness and wearability. The brand draws inspiration from different cultures and contemporary aesthetics, allowing it to stay relevant and appealing across various demographics. OYSHO's commitment to inclusivity is palpable, as the brand strives to provide sizes and styles that accommodate a wide array of body types, thereby fostering a broader sense of belonging among its clientele.

Signature Products

The products of OYSHO embody its philosophy and aesthetic, making them key to the brand's identity. Each item reflects a balance between comfort and contemporary design, which serves to enhance the confidence of the wearers.

• Lingerie Collections : A variety of delicate bras, panties, and loungewear that combine style and comfort.
• Yoga and Activewear : Functional yet fashionable pieces designed for performance, making workouts feel more enjoyable.
• Loungewear : Cozy and chic options, including joggers, hoodies, and matching sets perfect for relaxation.
• Sleepwear : Soft and stylish pajamas and nightgowns, catering to comfort while maintaining a modern look.
• Accessories : A selection of essential items, including bags and footwear, designed to complement the apparel seamlessly.

Materials and Ingredients Used by OYSHO

• Cotton : Cotton is a natural fiber known for its softness and breathability. OYSHO uses cotton in various clothing items such as loungewear and pajamas, as it provides comfort and ease of movement, which are essential for casual and relaxed wear.
• Modal : Modal is a semi-synthetic fiber made from beech tree pulp. OYSHO incorporates modal into their garments like nightwear and activewear due to its silky texture and moisture-wicking properties, making it suitable for comfortable, lightweight clothing.
• Recycled Polyamide : Recycled polyamide is derived from post-consumer waste, such as discarded textiles, which helps reduce environmental impact. OYSHO utilizes this ingredient in items like activewear and swimsuits, as it offers durability and elasticity while promoting sustainability.
• Linen : Linen is a natural fiber made from the flax plant, celebrated for its breathability and moisture-wicking capabilities. OYSHO employs linen in summer collections, like dresses and tops, for its ability to keep wearers cool in warm weather and its timeless aesthetic.
• Leather : Leather is a sturdy material sourced from animal hides known for its durability and stylish appeal. OYSHO incorporates leather into accessories and footwear, as it adds a sophisticated touch and long-lasting quality to their products.

Things to Keep in Mind When Buying From OYSHO

These issues are related to the supply chain of OYSHO and need to be taken into consideration, as they impact both environmental and social aspects of production and sustainability.

Water Usage:

Cotton is notorious for its high water consumption. For example, producing one kilogram of cotton can take between 7,000 to 20,000 liters of water depending on geographic conditions. This impacts local water sources and contributes to water scarcity in many regions. Similarly, the production of Linen also consumes significant amounts of water, although generally less than cotton.

Pesticide Use:

Conventional cotton farming uses a significant amount of chemical pesticides—in fact, cotton fields are estimated to consume 16% of the world's insecticides. These chemicals can result in pollution of local waterways and harm to local wildlife, and also pose health risks to farmers through prolonged exposure.

Soil Degradation:

Intensive farming of cotton and linen can lead to soil erosion and loss of soil fertility. The continuous use of chemical fertilizers and monoculture practices can deplete soil nutrients and degrade overall soil quality, making it less arable over time.

Labor Concerns:

The labor practices in the agricultural sectors for materials like cotton, linen, and viscose often involve issues such as low wages, long working hours, and inadequate working conditions. For instance, child labor and forced labor have been documented in the cotton industry in countries like Uzbekistan and India.

Transportation Emissions:

Transportation of raw materials and finished goods involves a significant carbon footprint. Whether it's cotton transported from fields to factories or recycled polyamide shipped to production facilities, the fossil fuels used contribute to greenhouse gas emissions.

Chemical Processing:

Materials like Modal, Recycled Polyamide, Viscose, Nylon, Tencel, and Rayon often require extensive chemical processing. For example, viscose production involves the use of carbon disulfide, which is harmful to both workers and the environment if not properly managed. Similarly, production of nylon and polyester involves energy-intensive chemical reactions that can release pollutants if not properly controlled.

Environmental Pollution:

Leather processing involves tanning, which typically uses chemicals such as chromium that are harmful to the environment. Runoff from tanneries can contaminate local waterways, impacting both ecosystems and local communities.

Animal Welfare:

The production of leather involves animal farming, primarily cattle. This raises concerns about animal cruelty and inhumane conditions within the leather supply chain. Moreover, the meat and dairy industry, which supply hides for leather, have significant ethical concerns and environmental impacts, including methane emissions that contribute to climate change.

Resource-Intensive Processing:

Leather, and materials like Tencel and Rayon, involve resource-intensive production processes that consume substantial amounts of energy and water. For leather, the need to breed, raise, and maintain cattle adds an additional layer of resource consumption including land use, grain and water consumption.

Non-Biodegradability:

Materials like Polyester, Nylon, and Elastane are petroleum-based and do not biodegrade easily, leading to long-term environmental pollution. These synthetic fibers can take hundreds if not thousands of years to break down, contributing to growing landfill issues.

Microfiber Pollution:

When synthetic materials such as Polyester and Nylon are washed, they release tiny plastic particles called microfibers into the water system. These microfibers can end up in oceans and water sources, harming marine wildlife and entering the food chain.

Fossil Fuel Usage:

Both Polyester and Nylon are derived from fossil fuels. The extraction and refining of petroleum for these materials have substantial environmental impacts, including greenhouse gas emissions, oil spills, and habitat destruction.

Deforestation:

Viscose and Rayon production often begin with wood pulp, usually sourced from trees. Unsustainable forestry practices can lead to deforestation, causing habitat loss for wildlife and contributing to global warming.

Water Pollution:

The processing of materials like Viscose and Rayon involves significant water pollution if chemicals used are not managed properly. Effluents can contain toxic compounds that pollute local water bodies, harming aquatic life and affecting local communities relying on those water sources.