Oobi

Oobi is an Australian children's clothing, homewares, and lifestyle label that caters to girls from newborn to twelve years of age. The brand is celebrated for its vibrant and playful designs, which are brought to life through a range of fashion items designed with fun, color, and movement in mind. Oobi's signature is its hand-printed cotton fabrics, which are the brainchild of Alexandra Riggs and have been a part of the brand's identity since its inception in Sydney, Australia in 2002.

In terms of sustainability and ethical practices, Oobi has made some strides by incorporating lower-impact materials such as organic cotton into its products. This choice reflects a commitment to reducing the ecological footprint of its clothing line. Additionally, the brand uses low-impact dyes for some of its products, signaling an effort to lessen the environmental impact of its manufacturing processes. Oobi also extends its social responsibility by donating unsold clothes to charity, although there is room for improvement in minimizing textile waste within its supply chain.

When it comes to workers' rights, Oobi has taken steps to ensure ethical practices within its operations. Part of its supply chain is certified by Sedex Members Ethical Trade Audit, which includes the final stages of production. This certification is indicative of Oobi's dedication to fair labor practices. The brand also maintains a level of transparency by tracing its supply chain, including all stages of the final production. While Oobi does not have a specific Code of Conduct, it has issued a formal statement addressing workers' rights, suggesting an awareness of the importance of these issues. However, there is no clear evidence that Oobi ensures living wages for workers in its supply chain, which is an area that could benefit from further development.

Regarding animal welfare, Oobi has been rated positively, although it does not claim to be a fully vegan brand. The absence of animal-derived materials in its products suggests a consideration for animal welfare, but more clarity on its stance regarding animal products would enhance its rating in this category.

Overall, Oobi has been rated as "It's a Start" based on publicly available information. This rating reflects the brand's initial efforts towards sustainability, ethical labor practices, and animal welfare. While Oobi demonstrates a commitment to these areas, there is potential for the brand to further strengthen its practices and policies to achieve a higher standard of sustainability and ethical responsibility.