On: Elevating Running with Sustainable Innovation

On, the pioneering brand rooted in the scenic Swiss Alps, is not just redefining the running experience—it's leading a sustainable revolution. Committed to envisioning a future where every product is fossil-free and engineered for circularity, On has set the standard for environmentally conscious athletic wear.

Sustainability at the Core

Our Commitment: On's sustainability journey is marked by a profound commitment to advancing through innovation. At the heart of this commitment are three key pillars:

1. Fossil-Free Materials: On understands that material production contributes significantly to environmental footprints. Hence, the brand is on a mission to break away from petroleum-based products. Through pioneering efforts like CleanCloud® technology, carbon emissions are transformed into high-performance materials. The Cloudprime, a groundbreaking running shoe crafted from carbon emissions, exemplifies On's dedication to sustainability.

2. Design for Circularity: Embracing a circular design philosophy, On believes in products that exist in a loop, not a landfill. Cyclon™, the brand's circularity program, is at the forefront of this initiative. Featuring high-performance gear designed to be recycled, such as the innovative Cloudneo and Cyclon-T, On promotes subscription-based models and over 90% bio-based materials. This ensures less waste and more performance—a testament to the future of sustainable design.

3. Circular Business Models: On envisions a holistic approach to sustainability, extending beyond product design. Circular business models are integral to this vision, with initiatives like Cyclon™ and Onward™, the US-based re-commerce platform. This not only reduces the environmental impact of production but also emphasizes the importance of a sustainable product life cycle.

Innovative Technologies Driving Sustainability

CloudTec®: The signature technology in every On shoe, CloudTec®, goes beyond enhancing running performance—it adapts to the individual's movement. Swiss-engineered for soft landings and supreme take-offs, it exemplifies the brand's commitment to performance without compromising sustainability.

CleanCloud® Technology: On's commitment to sustainability and performance goes hand in hand with CleanCloud® technology. This innovative approach captures carbon emissions from the air, transforming them into high-performance materials. The Cloudprime and CleanCloud® polyester in the Pace collection showcase the brand's groundbreaking efforts.

Speedboard® Update: In the pursuit of reducing waste and emissions, On has revamped the production process for the Speedboard® technology. This flexible plate, found in most On shoes for added agility and comfort, now undergoes injection molding. This transformation results in a remarkable 90% reduction in waste and a 60% reduction in greenhouse gas emissions, all while maintaining its speed-enhancing qualities.

Community Engagement and Transparency

On believes that saving the planet is a team sport. Initiatives like Onward™, a re-commerce platform, empower users to shop and trade pre-owned gear, contributing to a more sustainable product life cycle. Transparency is a cornerstone of On's sustainability efforts, exemplified by openly sharing the list of worldwide factories and suppliers.

Elevating Running, Sustainably

In the world of athletic wear, On stands as a beacon of sustainable innovation. From envisioning a fossil-free future to implementing circular business models and utilizing cutting-edge technologies, On not only elevates running experiences but also sets a new standard for sustainable practices in the industry. Run with On, and be part of a journey where every step counts towards a greener, more sustainable future.