Olderbrother

Olderbrother is a fashion brand that embodies the principles of the slow fashion movement, prioritizing sustainability, eco-conscious practices, and gender neutrality in its designs. Founded by Bobby Bonaparte and Max Kingery, the brand has its roots in Portland, Oregon, and has been a part of the fashion industry since 2014. The brand's identity is deeply intertwined with the concept of wabi-sabi, which is reflected in the intentional design of their garments, celebrating the beauty of imperfections and the human touch.

The collections from Olderbrother are a testament to their commitment to eco-sustainability and natural dyeing processes. They offer a contemporary collection that appeals to a broad audience, regardless of gender, and focuses on creating luxury clothing items that are not only stylish but also responsibly made. The materials used in their clothing lines are locally crafted, ensuring a reduced carbon footprint and support for local industries. Fabrics and dyes are chosen based on their environmental impact, with a preference for natural over synthetic options.

The brand's approach to fashion is playful yet thoughtful, aiming to provide consumers with clothing that feels personal and unique, akin to receiving a hand-me-down from an older sibling. This personal touch is evident in their product range, which includes items like t-shirts made from a blend of bamboo, rayon, and corn, hemp trousers dyed with black indigo using age-old formulas, and cardigans woven from Japanese rice-based washi and tencel, colored with turmeric.

Olderbrother's influence has grown significantly since its inception, gaining recognition in prominent publications like The New York Times and being featured in high-profile stores such as Opening Ceremony and LN-CC. The brand's logo, a playful mascot created from the letters "O, L, D, & B," encapsulates their ethos and has become a symbol of their dedication to slow fashion and sustainable practices.

In summary, Olderbrother stands out in the fashion industry for its innovative approach to clothing design and production. The brand's focus on sustainability, natural materials, and gender-neutral designs not only sets a new standard for the industry but also offers consumers a way to express themselves through fashion without compromising on their values. With a strong brand identity and a commitment to the slow fashion revolution, Olderbrother continues to pave the way for a more responsible and inclusive future in fashion.