Oh Polly

Oh Polly is a fashion brand that has experienced rapid growth and has established itself as a significant player in the industry. The brand is known for its trend-driven, high-quality women's clothing that is sold internationally. It was founded on the principles of social-first business, with a strong emphasis on engaging with customers through social media platforms like Instagram and Facebook. By 2019, Oh Polly had become the fifth most engaged UK clothing retail social media brand, and by July 2021, it had amassed a following of over 4.5 million people.

The brand's origins are rooted in charitable work, with founders Claire Henderson and Mike Branney initially starting their business on eBay to fund their charity in Cambodia, The Brannerson Foundation. Despite facing challenges, such as a significant financial setback early on, the founders persevered with the belief that success comes from resilience and determination. This ethos seems to have been a driving force behind the brand's development and growth.

Oh Polly's mission statement reflects its commitment to providing high-quality, trend-driven products from ethical supply chains. The brand takes pride in being a destination for fashion that stands out, catering to customers looking for something extra in their wardrobe. One of the unique aspects of Oh Polly is that it designs and produces its own garments, allowing for a combination of quality control and distinctive fashion offerings. This approach has resonated well with customers who appreciate the brand's dedication to delivering what they pay for.

In addition to its commercial activities, Oh Polly continues to support The Brannerson Foundation, contributing a portion of its profits to the charity. This commitment to giving back is an integral part of the brand's identity and purpose.

Oh Polly's journey from a small eBay store to a global fashion brand is a testament to the power of social media and the importance of staying true to one's values. The brand has managed to create a strong connection with its audience by offering stylish, empowering, and confidence-enhancing clothing that resonates with young women around the world. As Oh Polly continues to grow, it remains focused on its mission to provide fashion that not only looks good but also does good.