Off White

Off-White is a luxury fashion label that has redefined the boundaries between high fashion and streetwear. Founded by the late American designer Virgil Abloh, the brand was established in 2012 under the name Pyrex Vision and later rebranded to Off-White in 2013. The name Off-White reflects the concept of a gray area between black and white, symbolizing a space for fashion that is both sophisticated and accessible, innovative and classic.

The brand's headquarters are located in Milan, Italy, and it operates under the larger umbrella of the LVMH group, which acquired a majority stake in 2021. Off-White has become known for its distinctive design language that often features quotation marks, zip ties, and a unique use of patterns and materials. These design elements have become synonymous with the brand, making its products instantly recognizable.

Virgil Abloh, the founder, was known for his pioneering vision that blended the realms of art, music, and culture with fashion. His approach was collaborative and inclusive, often working with artists and designers across various fields. This ethos is reflected in Off-White's numerous collaborations with brands like Nike, Levi's, Rimowa, and Ikea, among others. These partnerships have resulted in iconic products that merge Off-White's aesthetic with the collaborators' heritage, creating pieces that are both nostalgic and forward-thinking.

Off-White's influence extends beyond clothing and accessories. The brand has ventured into furniture design and has a significant presence in the art world, with collaborations with contemporary artists and exhibitions in museums. The brand's impact on culture is evident in its ability to resonate with a diverse audience, from fashion enthusiasts to collectors and connoisseurs of modern design.

The passing of Virgil Abloh in 2021 marked the end of an era, but the brand continues to honor his legacy under the creative direction of Ibrahim Kamara. Kamara, known for his radical and innovative work, carries forward the brand's vision with a commitment to pushing the boundaries of fashion and art. Off-White remains a testament to Abloh's belief in the power of creativity to inspire and effect change, a brand that stands at the intersection of fashion and culture, continually evolving and shaping the landscape of modern design.