Obey

Obey Clothing is a unique brand that was founded in 2001 by artist and illustrator Shepard Fairey. It emerged as an extension of Fairey's activism and his work in street art. The brand is known for its distinctive style that often incorporates themes and images from the John Carpenter film They Live. This connection to the film is not just superficial; it is deeply embedded in the brand's DNA, influencing its visual language and messaging.

The brand's logo, featuring the face of wrestler Andre the Giant with the word "OBEY," has become iconic. It originated from Fairey's earlier street art campaign, which saw the image plastered across cities on the East Coast. This image was later adapted into the logo we recognize today, following a trademark lawsuit that prompted Fairey to redesign the sticker. The logo, coupled with the slogan taken from They Live, encapsulates the brand's philosophy and has appeared in various collaborations with other streetwear giants.

Obey Clothing stands out for its progressive design that blends classic streetwear with a touch of workwear and military aesthetics. The brand's offerings are not just about fashion; they also serve as a medium for Fairey's experiment in phenomenology. He encourages consumers to question their surroundings and the purpose of the propaganda used to promote the agendas of those in power. In this way, Obey Clothing is more than just apparel; it's a statement, a form of expression that reflects the personality and sensibilities of the wearer.

The brand has a rich history rooted in subcultures like skateboarding, punk rock, and street art. It provides a platform for artists and serves as a vehicle for spreading messages that challenge the status quo. The clothing itself is heavily influenced by workwear and military designs, which gives it a rugged and durable appeal. Over the years, Obey Clothing has maintained a consistent, politically provocative philosophy that resonates with a global audience. It's a brand that encourages individuals to think critically and to express themselves boldly through the clothes they wear.