Nutella

Nutella is a global icon in the world of spreads, renowned for its rich, creamy texture and irresistible taste. Created in 1964 by Ferrero, Nutella emerged from a time of post-war scarcity, when cocoa was in short supply. Ferrero's innovative solution was to blend hazelnuts, sugar, and a touch of cocoa, resulting in a delightful spread that quickly became a beloved staple in households around the world.

The origins of Nutella date back to 1946, when Ferrero first developed a hazelnut paste named Giandujot. This was later transformed into SuperCrema in 1951, a creamier version that was easier to spread. Nutella as we know it was officially introduced in 1964, and it was not long before it became a household favorite.

Over the years, Nutella has expanded its reach beyond Italy, making its debut in Germany in 1965, France in 1966, and Australia in 1978. The brand has continually evolved, celebrating milestones such as Nutella’s 30th anniversary in France with an art exhibition, and setting a Guinness World Record for the largest continental breakfast in 2005.

Nutella's commitment to quality is evident in its carefully selected ingredients and dedication to maintaining a unique taste. The brand has also embraced modernity with the introduction of Nutella cafes, where fans can indulge in a wide range of Nutella-based creations. The opening of the first Nutella Cafe in Chicago in 2017 marked a new chapter in the brand's journey, offering a distinctive experience for Nutella enthusiasts.

As Nutella celebrates its 60th anniversary in 2024, it continues to spread joy and positivity worldwide. The brand remains committed to sharing its delicious products with fans while maintaining high standards of quality and sustainability. Nutella’s iconic jar and its innovative recipes have made it a timeless favorite, cherished for its ability to bring smiles and a touch of sweetness to everyday moments.