Nixon

Nixon is a brand that offers premium lifestyle accessories for independents, creatives, and free-thinkers. It was founded in 1998 by Chad DiNenna and Andy Laats in Encinitas, California, as a boutique line of watches for board sports and fashion enthusiasts. Since then, it has expanded their range to include bags, leather goods, and other accessories that reflect their surf, skate, and snow roots. Nixon collaborates with a diverse group of athletes, musicians, makers, artists, and activists who help design and inspire their products. Some of their iconic watches are the Player, the Time Teller, the Regulus, the Sentry, and the 51-30. Nixon also creates innovative products such as the Dork and Dork Too, which are vocalized watches that add fun and personality to the wearer. Nixon has also partnered with some of the world’s most influential figures and brands to produce groundbreaking collaborations, such as Metallica, Mickey Mouse, Santa Cruz, and Star Wars. Nixon operates with a global presence and has offices in Asia, Australia, and Europe. It also invests in sustainability and social responsibility by using recycled materials and supporting environmental causes. Nixon’s mission is to combine style, comfort, and passion with innovation and quality.