About Natasha Tonic
Natasha Tonic is a swimwear brand that was launched with a mission to revolutionize women's swimwear. The brand emerged from the idea that traditional swimsuits, typically made from non-biodegradable polyester, were not only harmful to the environment but also to the skin. Natasha Tonic sought to address these issues by introducing a unique fabric based on natural hemp fiber. This fabric is not only anti-microbial and UV resistant but also durable, making it a healthier choice for both the skin and the ocean. The brand's approach is minimalistic, aiming to cater to the modern woman who values classic silhouettes with a contemporary twist. The swimwear is designed to be versatile, serving as lingerie, bodysuits, or activewear, and is intended to be season-less to minimize waste.
The founder of Natasha Tonic, Natasha, is a citizen of the world with a diverse background, having lived in various cities across the globe. Her journey took her from studying molecular biology to fleeing Serbia during the war, to earning a Bachelor's degree in Art and Business in Prague, and finally studying Fashion Marketing at FIT in New York. Natasha's personal experiences and her commitment to eco-friendly practices led her to establish her own independent fashion company in 2008. The inspiration for creating a healthier swimwear option struck her while spending time at her family home on the Adriatic Sea coast. Observing the hemp ropes used by traditional fishermen, she realized the potential of hemp as a sustainable and durable material for swimwear.
Natasha Tonic is a one-woman company where Natasha herself is responsible for all the designs, pattern making, and original prints. Her dedication to innovation and sustainability is evident in her efforts to confront the issue of microfiber pollution and challenge the fashion industry to adopt more environmentally friendly practices. The brand is committed to reducing waste and raising awareness about the environmental impact of polyester. Natasha Tonic's swimwear is made in Los Angeles, where each piece is sewn, dyed, and created with respect for both people and nature. The brand's collections often reflect collaborations with organizations that aim to restore coral reefs and other marine ecosystems, further emphasizing its commitment to environmental conservation.
In summary, Natasha Tonic stands out in the swimwear industry as a pioneer of hemp-based, sustainable, and versatile swimwear that is ethically produced and designed with the well-being of the environment and its customers in mind.
