Naja: Empowering Women, Craftsmanship, and Eco-Consciousness

Naja, a brand meticulously curated by CEO and Creative Director Catalina Girald and Golden Globe-winning Actress Gina Rodriguez, stands at the forefront of redefining the lingerie industry. Rooted in a passion for beautifully designed products, a touch of rebelliousness, and an unwavering commitment to creating positive global change, Naja encapsulates empowerment, craftsmanship, and eco-consciousness.

Empowering Women

At the heart of Naja's ethos is a dedication to empowering women. The brand pioneers a transformative approach, disrupting traditional lingerie marketing by fostering empowerment over objectification. In Naja's garment factory, single mothers and female heads of households are not merely employees but valued contributors receiving above-market wages and essential healthcare benefits. Naja understands the challenges faced by single mothers who often juggle between work and childcare, prompting the implementation of flexible work policies to ease the balancing act. In a groundbreaking move, every child of a Naja garment worker receives educational support, including books, school supplies, uniforms, and all school meals – a testament to Naja's holistic commitment to uplifting entire communities.

Underwear For Hope

Naja goes beyond the conventional boundaries of a lingerie brand with its impactful "Underwear for Hope" program. This initiative empowers marginalized women in the slums of Colombia, providing them with opportunities to work from home and become micro-entrepreneurs. With each Naja purchase, customers not only acquire beautifully crafted lingerie but also contribute to a positive social impact. Two percent of Naja’s revenue is channeled to local charities, facilitating continuing education for these women, further solidifying Naja's position as a brand actively fostering global change.

Craftsmanship

Naja's designs are a breath of fresh air in an industry where conformity prevails. Their on-trend products stand out, characterized by meticulous attention to detail and design elements traditionally reserved for luxury lingerie. The use of breathable memory foam cups, hand-harvested Peruvian cotton, and stylish interior prints reflects Naja's commitment to delivering not only style but also superior quality. The brand's craftsmanship is a celebration of the finer things, offering consumers a unique and sophisticated lingerie experience.

Eco-Consciousness

Naja's commitment to eco-conscious practices sets it apart in the fashion landscape. Believing in the preservation of a clean ecosystem, Naja actively works to reduce its environmental footprint. The brand embraces cutting-edge digital and sublimation printing technologies, minimizing water waste, a stark contrast to the billions of gallons used in traditional dyeing methods within the garment industry. Naja takes a step further by incorporating fabrics made from recycled plastic bottles into each collection, showcasing a dedication to sustainable materials. This relentless pursuit of environmentally friendly fabrics and technologies exemplifies Naja's unwavering commitment to both the earth and its discerning customers.

In summary, Naja isn't just a lingerie brand; it's a movement, a force for positive change. With a focus on empowering women, exquisite craftsmanship, and a steadfast commitment to sustainability, Naja invites its customers to be part of a revolution that transcends the boundaries of fashion, embracing a future where style seamlessly aligns with consciousness.