Mighty Good Basics: A Commitment to Ethical Fashion

Founded in the wake of the tragic 2013 Rana Plaza disaster in Bangladesh, Mighty Good Basics (MG/B) emerged as a beacon of change in the fashion industry. The catastrophic event, which claimed the lives of 1,138 people, ignited the global Fashion Revolution Week movement, prompting MG/B to establish itself as a brand dedicated to reshaping the narrative surrounding fashion. Each year, MG/B pays homage to the Rana Plaza victims through their impactful 'Bare For Good' campaign, featuring Australian changemakers who courageously expose the truth behind fast fashion.

Sustainable Fashion at the Core

At the heart of MG/B's mission is a steadfast commitment to sustainability. The brand's journey begins with their choice of materials, notably embracing |organic cotton|. MG/B proudly supports small-scale organic and |Fairtrade| cotton farmers, fostering a supply chain that prioritizes ethical practices and environmental responsibility. The use of GOTS (Global Organic Textile Standard) certified Fairtrade cotton ensures not only the enrichment of soil but also guaranteed living wages for farmers and a healthier alternative for consumers. In a fashion landscape marred by excessive water usage and environmental degradation, MG/B's choice of organic cotton stands out, demonstrating a commitment to a more sustainable future.

Circular Vision for 2025

MG/B is not content with merely adopting sustainable materials; the brand has set its sights on becoming a fully circular business by the year 2025. This ambitious vision underscores MG/B's recognition of its responsibility to the planet. The circular approach involves rethinking the entire lifecycle of their products, from design and production to consumer use and disposal. It reflects a holistic commitment to reducing environmental impact, minimizing waste, and contributing to a more circular economy.

In addition to their material choices, MG/B places a strong emphasis on transparency in their supply chain. The brand collaborates with certified factories like Rajlakshmi Cotton Mills, which not only adheres to ethical and social labor standards but goes above and beyond in ensuring the well-being of its workers. Through their partnerships, MG/B actively contributes to initiatives like education programs for factory workers' children, health benefits, and environmentally conscious practices such as the use of rice husks for steam generation.

Mighty Good Basics, with its 'Bare For Good' campaign, GOTS certified Fairtrade cotton, and a circular vision for the future, stands as a testament to the transformative power of ethical fashion. As consumers increasingly seek sustainable choices, MG/B emerges as a brand that not only commemorates the past but also leads the way towards a more conscious and responsible future in the fashion industry.