Mido

Founded in 1918 by Georges Schaeren in Switzerland, Mido is now headquartered in Le Locle, nestled in the heart of the Swiss Jura mountains. The name "Mido" originates from the Spanish phrase "Yo mido," which translates to "I measure."

Since its establishment, Mido's philosophy has blended innovation, aesthetics, and functionality. The brand shares these core values with iconic architectural wonders, which serve as inspiration for its watch collections. Mido's unique expertise is built upon cutting-edge technology, automatic movements renowned for their excellence, and the use of high-quality materials. Additionally, the refined and understated designs of Mido timepieces grant them a timeless quality that transcends fashion and passing trends, distinguishing them with exceptional durability.

For a century, Mido has maintained a global reputation for Swiss-made mechanical watches. Their timepieces are available through 2,700 authorized retailers in 70 countries, and the brand is a part of the Swatch Group, a world leader in watchmaking.