Merrell: Empowering Adventures with Sustainable Outdoor Footwear

Established in 1981, Merrell has been a trailblazer in outdoor footwear, standing as a beacon for individuals who relish the simple power of being outside. Committed to making the trail accessible to everyone, Merrell's dedication transcends mere performance and durability, embracing a profound ethos of sustainability.

Who They Are

Merrell believes that the great outdoors is a playground for all. Through thoughtful design and rigorous testing, Merrell aims to over-deliver on performance, versatility, and durability. The brand's extensive range of products reflects a deep understanding of the diverse needs of outdoor enthusiasts, promising a companion for every adventure.

Sustainability at the Core

Materials Matter: Merrell's devotion to sustainability is evident in every step of its product lifecycle. By 2025, the brand pledges that 100% of its products will incorporate organic, recycled, or renewable materials. This commitment extends to key materials such as recycled mesh, which constitutes 70% of the Moab Flight's upper, and recycled laces, contributing to a reduced environmental footprint.

Eco-Friendly Initiatives: The brand's comprehensive sustainability goals include a 50% reduction in shoe and apparel samples, addressing the industry's notorious waste. Merrell also sets out to decrease plastic waste by reforming its packaging practices. The reduction of water waste by a substantial 40 million gallons underscores Merrell's dedication to preserving precious resources.

Recycle and Resell Program

Merrell's forward-thinking approach includes a dedicated Recycle and Resell program, reflecting a commitment to lower environmental impact. This initiative invites customers to be part of a circular economy by returning products, ensuring they are recycled and resold, thus reducing the overall ecological footprint.

Inclusive Culture and Community Engagement

Merrell's commitment to inclusivity extends beyond its products. Through ongoing learning programs covering diversity, equity, and inclusion, the brand fosters an inclusive culture. Fun activities like pickleball tournaments and Trail Tuesday complement ample employee benefits, creating an engaging and collaborative work environment.

Preserving the Trail for Future Generations

"At Merrell, they believe in the profound power of the trail," says Chris Hufnagel, Merrell President. This belief extends to the company's commitment to being a dedicated steward of the environment. Merrell's sustainability initiatives align with its mission to inspire everyone to explore the outdoors while ensuring a healthy home for future generations.

Conclusion

Merrell's legacy as a global leader in outdoor active footwear is not only about delivering high-performance products but also about paving the way for a sustainable future. With an unwavering commitment to inclusivity, community engagement, and eco-friendly practices, Merrell stands as a brand that not only equips adventurers but also champions the preservation of the trails they all cherish.